THE Philippine Association of Supermarkets Inc. (Pasi) concluded Friday their two-day conference dubbed as "Positioning for Take Off."
The conference was attended by 282 representatives of member-supermarkets nationwide, benefitting from a series of lectures that would better equip them in their approach to their markets.
Pasi president Carlos Cabunchan said the association has 35 member-companies nationwide with over 200 supermarkets and 400 convenient stores.
"The objective of the convention is really to provide our members with the right tools in their business. We provided them with surveys on the market such as the recent retail and whole environment and the shopper's
behavior among others. These are expected to really help them approach their market more efficiently for better results," Cabunchan said in an interview.
Pasi vice president-internal Eugene Enciso said among Pasi's members are the NCCC Davao, LCCC of Naga and Sorsogon, Eunilaine Foodmart, Robinson's Supermarket, Grocer E Supermarket, Mightee Mart, and CVC Supermarket in Caloocan.
"What they can get from the convention would make them more competitive by having the right tools, and they can compete against big outlets or retail stores," Enciso said.
Enciso said the topics of their sessions were: (1) The emerging retail and wholesale environment; (2) Tracking shoppers behavior and opportunities for retailers and manufacturers; (3) Innovation (as) key to success in the next decade; (4) Efficient consumer response; (5) Revenue Management; (6) Growth areas and population migration patterns; (7) Point of purchase drivers; (8) Effective key accounts management; (9) Data alignment; (10) How small actions make a big difference; (11) How data can be used to better manage store performance; (12) Supplier and retail collaboration; and (13) People development and innovation.
The convention also featured an exhibit of the country's leading suppliers such as San Miguel Integrated Sales Inc., Nestle‚, Coca-Cola, and Pepsi among others.