OVER the years, Kuala Lumpur in Malaysia has reinvented itself as an alternative shopping destination in Asia.

Aside from the famous Petronas Towers, one of the world's tallest buildings, thousands and thousands of tourists flock KL's shopping malls, turning the city into a major retail and fashion hub.

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The one-week tour last July 20 hosted by Cebu Pacific and Tourism Malaysia was part of the Malaysia Mega Sale Carnival 2010. It was a whirlwind of mall tours, business sessions with media delegates in 18 other countries and a fun-filled Amazing Shopping Race.

On the third day of the fam tour, the Philippine delegation was treated to a tour of Ikea, a shopping mall in Petaling Jaya, about 20 minutes away from the central Kuala Lumpur district.

Ikea is a famous Swedish international home products retailer that sells furniture, home accessories, bathroom and kitchen items around the world.

Most of the items are in their flat-pack forms, which allow shoppers easy transport of the items. The warehouse-type retail store offers amazingly low prices from the smallest plastic bag sealers to office chairs and tables.

Later on the same day, the group witnessed Bukit Bintang Fashion Carnival at the Pavilion mall. Bukit Bintang is KL's shopping and entertainment district, famous for its coffee shops, shopping centers and watering holes.

Pavilion mall is one of Malaysia's award-winning and premier shopping destination and the center of this year's fashion carnival. With 450 shops spread in seven shopping levels, shopping can never be as fantastic. And this is just one mall in the area!

Malaysian designer brands, as well as international brands that would otherwise cost your left leg, are on sale from July until September.

Shop till you drop at Asia's newest shopping kingdom and enjoy a unique experience you will truly treasure.