AYALA-led Globe Telecom expects a rebound of its subscriber base in the second half of the year with the company gearing for more campaigns to attract new subscribers.

Globe’s subscriber base reached 24.62 million in the first half of the year, up by three percent from the previous quarter’s 23.89 million subscribers, on the back of 732,000 net additions in the second quarter of the year.

“As early as last year, Globe deliberately churned out marginal subscribers and focused acquisition efforts to high-value subscribers,” the company said in a statement.

The company reported that its postpaid segment, which comprised about four percent of its total subscriber base, capped the first half of the year with 909,466 subscribers, up 3.29 percent from the previous quarter, and eight percent year-on-year.

Meanwhile, its prepaid segment closed the first half with 23.71 million subscribers.

Touch Mobile (TM) led the increase in this segment, with 10.55 million subscribers, up 5.82 percent quarter-on-quarter and two percent year-on-year.

Globe attributed the strong performance of its postpaid segment to the launch of My Super Plan, an array of all-you-can postpaid services launched last March, and My Fully Loaded Plan, first-in-the-market customizable plan that gives subscribers additional perks on top of an all-consumable monthly charge, launched last June.

“Our new, customi-zable postpaid plans and all-you-can offers are designed to empower subscribers to tailor-fit their plans based on phone usage and lifestyle preferences.

These offers have shown promise in stimulating usage where multi-SIMs are common, and in strengthening brand loyalty,” said Globe Telecom president and chief executive officer Ernest Cu in a statement.

Cu said Globe has successfully introduced game-changing offers that entice the prepaid market to take a second look at postpaid services today.

Globe Telecom closed the first six months of the year with a 30 percent decline in net income to P5.1 billion, from P7.2 billion in the same period last year, despite a bigger number of subscribers. (PR)