ORGANIZERS of the One Cebu Expo are optimistic about getting higher revenues this year with more exhibitors joining the event.

“We are quite optimistic that we would be able to exceed last year’s revenue, especially than there is a 10 percent increase from last year’s number of exhibitors,” said One Cebu Expo chairperson Enrison Benedicto.

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More than 300 exhibitors, including 12 from abroad, joined the expo.

The 2010 One Cebu Expo, which kicked off last Saturday, is on its third year. The expo, organized through government-private sector partnership, aims to showcase Cebu’s culture and products.

Different products

The event showcased Cebuano products from different industries, including furniture, fashion, gifts, toys and houseware. It also featured products from local government units (LGU).

One Cebu Expo is week-long celebration that will run until Aug. 16 at the Cebu International Convention Center. The event is organized by the Cebu Provincial


“Now that the project is on its third year, we have seen improvements in the livelihood and the product development of the provinces. In the fashion accessory cluster, some of their items are now found in SM malls in Kultura,” Benedicto said.

Towns have also significantly evolved into better set-ups.

“They have adopted a holistic approach incorporating the sights and sounds of their towns into their products,” he said.

He added that the expo has also paved the way for the export sector to market their products domestically. “Before, they only focused on the export market without realizing that the domestic market also offers a significant market which they can

penetrate,” he said.

Other events

Provincial Board Member Agnes Magpale said the expo is an event that can encourage local government units to join and showcase their products, which can be globally competitive.

Other events in line with the One Cebu celebration are a mini Suroy-Suroy, a half-day tour organized by the Department of Tourism, a business summit to be conducted by the Mandaue Chamber of Commerce and Industry, and an English education summit that aims promote Cebu as an English language hub.