LUXURY brands have expressed interest to enter the Cebuano market, an official of a company managing malls said.

Francis Monera, president of Ayala-led Cebu Holdings Inc. (CHI), said during the opening of the Ayala Services Center last Thursday that “foreign and local luxury brands are continuously assessing the Cebuano market and Ayala Center Cebu is one of those malls that they are looking into.”

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Only Greenbelt 5, which is owned by the Ayala Group of Companies, showcases luxury brands like Gucci, Rolex and Louis Vuitton.

“Phase 2B will provide more choices for our shoppers and we are expecting its groundbreaking to be in the first half of 2011,” added Monera.

Next phase

The luxury shops will be part of the expansion of Ayala Center through its upcoming Phase 2B, currently where the terminal is located.

This expansion plan for Ayala Center Cebu is to complete the original development of the Cebu Business Park’s (CBP) 9.6-hectare super block.

Expansion and renovation of the mall is part of CHI holding company, Ayala Land Inc.’s efforts to stamp the Ayala mall brand in all its malls.

The final expansion this year for Ayala Center is the newly-opened Ayala Services Center on Level 4 of Paseo Ciudad, right beside Fitness First.

The “one-stop shop” offers services for banking, payments, travel bookings, service outlets and others.

Service outlets such as Sky Cable, Western Union, Go Large Graphics, LBC, Mr. Coffee, ML Kwarta Padala, Core Pacific Money Exchange, Olvis Visa, Grand Hope and Speedtalk are located in the shop.

Western Union offers services for payments of utility bills as well as that of Smart, Globe, Social Security System, Philhealth and National Statistics Office. It also accepts ticket bookings for Philippine Airlines, Air Philippines, Zest Air and Cebu Pacific.

The service center directly connects to the new level of Gaisano Metro, which showcases sports apparel.

“We are expanding to serve our customers and provide better services to them. These services are available for the convenience of our shoppers to make it a one-stop-shop destination,” Monera said.