NEW products will be launched during the Kahimunan Regional Trade Fair 2010 on August 23 to 29 at the Rotunda of Limketkai Center.

According to Regional Director Alicia Euseña, regional director of the Department of Trade and Industry (DTI) in Northern Mindanao, new designs of "bayong" will be highlighted during the fair.

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"Bayong" is a Filipino term referring to bags made of indigenous materials such as abaca fibers.

The new products include shopping bags, tote bags, wine bags and many more.

"The launching of these products is also part of the Project Bayong, a flagship project prioritized by DTI Regional Operations Group since 2009, to address the nation's poverty and environmental problems. Aside from bayong, we will also showcase during the Kahimunan 2010 other products such as organic and natural products, fashion accessories, furniture, gifts and housewares, processed food and one-town one-product (Otop), Halal and SME products made in the region," Euseña said.

The Kahimunan Regional Trade Fair is an annual marketing event designed to promote the region's micro small and medium enterprises (MSME) products and to access new markets.

Component activities of the fair include Otop and Halal exhibits and business matching or one-on-one consultation with institutional buyers.

During the consultation, buyers will brief the sellers of their product requirements such as packaging, product design and production capacity.

Kahimunan 2010, one of the major activities of the city's fiesta celebration, is organized by the DTI in partnership with PhilExport office and Promote CDO Foundation Inc. (PR)