ENJOY, one of the country’s premier loyalty and privilege programs recently launched its Cebu edition membership.

Enjoy Philippines marketing director Alfonso Sy Jr. said the launching of the product in Cebu is not only to promote the Enjoy Cebu edition but also to expand its membership.

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Enjoy Philippines, which is a franchise of Enjoy Shanghai, was launched in Manila last year and now covers over 40,000 members.

“We expect Cebu membership will add at least 3,000 members within the next six months,” Sy said during the launching at the Maya Mexican Restaurant and Tequila Lounge in Banilad last Wednesday.

Sy said the Enjoy card kit comes with a member’s guidebook, discount vouchers and a map of all merchant partners all over the Philippines. He said members may avail themselves of over P250,000 worth of gifts, savings and VIP privileges for dining, nightlife, shopping, health and beauty or travel.

Enjoy membership Cebu and Boracay edition is priced at P895 per year, which is lower than the P1,995 rate in Manila. The Enjoy membership program also extends to over 211 merchants of different brands in 700 different branches in the country and even in Shanghai, China.

Enjoy corporate accounts includes Globe Platinum, Sony Ericsson and RCBC. Among its Cebu partners are Abaca Boutique Resort and Restaurant, Coffee Bean and Tea Leaf, Belo, Penshoppe, Loalde, and Gelatissimo.

Enjoy Philippines also introduced its mobile application, EnjoyPH, for the iPhone and Blackberry as well as Nokia, Samsung and Sony Ericsson mobile devices. Sy said that the application allow Enjoy members access the directory of Enjoy partners, maps and live news feeds of the latest news and promos from partners.

With its launching in Cebu, Sy hopes to tap call center agents, socio-civic organizations and other employees to avail themselves of the product.

Enjoy Philippines will also roll out the product in other key cities in the country, including Pampanga and Davao in the coming years.