KEEPING up with its claim of being the fruit capital of the Philippines, Davao Region highlights mango as one of its sought-after crops besides banana, coconut and durian.

The mango industry will take centerstage in the upcoming Davao Trade Expo 2010, with lectures and trainings on how the industry can penetrate export markets.

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Based on Bureau of Agricultural Statistics data in 2008, the region was able to produce 36,595.23 metric tons of mangoes for export.

It is the third most important crop of the country based on export volume and value next to banana and pineapple.

It maintains a high domestic market with consumption pegged at 95 percent.

Globally, it is considered as one of the best varieties with China proving to be the biggest importer of Philippine mango, fresh and processed accounting for 80 percent of its total overseas sales. The market for Philippine mango includes Europe, US and Asia.

Despite the huge demand for the fruit, China has only granted permits to only eight Philippine export companies posing a challenge to Philippine mango growers to institute guidelines that ensure production of export quality mangoes.

In the wake of this development, organizers of Date 2010 will give focus on the mango industry, which is included in one of the expo's highlights, the Agri-Con.

Mango growers will be given lectures on producing export-quality mangoes.

Date 2010 is set on November 5-7 at the Bangko Sentral Convention Hall.

Contact DCCCII at (082) 221-7515 for more information and look for Herma Joy M. Herrera.