FOCUSING on its customer satisfaction and happiness are the things Happy Mobile, a local brand phone manufacturer here in the country considers.
With its great love to Dabawenyos, Happy Mobile opened its first ever concept shop in the country at the 3rd floor of Gaisano Mall of Davao, last July 18 this year.
"We choose Davao because of good partnership, besides Dabawenyos are very close to us," says Francesca De Guzman, Marketing/Product Manager of the company.
De Guzman lamented that they are not into keen of just manufacturing any phone models, but also they take considerations on what are the needs and wants of the market.
"We want to hit that soft spot of Pinoys in a way we provide affordable but good quality phones. Kaya up to P7,999 lang yung mark namin," she said.
Currently, Happy Mobile has eight concept kiosk shops, three shops can be found at Visayas, two in North Luzon while the remaining is located at GMA area.
"Right now may 18 models kami with three categories. We have the basic or feature phones, the smartphone or middle and the premium models. Pero focus namin is yung middle phone, nakikita kasi namin na yan yung sweet spot, that we as Filipinos we are generous to pay on that amount given with a quality wise item."
Months ago, Happy Mobile officially launched its flagship phone, the Prive (pronounced as Privé).
Prive has a fingerprint scanner. It also sports a 1.7 GHz octa core processor that is ideal for working and gaming.
To those who love taking pictures, you will love its 13 MP back camera and 8 MP front camera.
"We are really updating our units. Feature wise yung mga upcoming models namin we will come up with bigger and better features."
Despite of the competition, Happy Mobile guys are confident and motivated to continue making quality and money-value products.
"With the existence of our friendly competitors, we would say we want to provide a good alternative in terms of local production. Giving the right models to our consumer, giving them what they need," the Marketing/Production Manager added.
Bannering Mrs. Heart Evangelista-Escudero as their brand ambassador, de Guzman said that it helps them more to reach out to their chosen market.
In the next months to come, Happy Mobile will open another concept shop and kiosk in different parts of the country.