Sarap Magbabad in Panabo
IT'S summer time once again and beer market leader San Miguel Brewery Inc. (SMB) has brought fun and adventure on a higher level as they add the "Wildest Pulutan Challenge" onstage game to their weekly battle of the bands all throughout the country in their Sarap Magbabad Taste of Summer this year.
The celebration for the Filipino's zest for fun and friendship with the world's best-tasting beer along with their favorite pulutan has officially begun on March 15 but the party series have continued all over country until May is over.
Every Friday, San Miguel Pale Pilsen treats the barkada to a taste of summer that's targeted to be "classic, refreshing, accessible and rewarding to the barkada who want to maximize their hard-earned money's worth", as described by SMB President Roberto N. Huang.
This year, San Miguel Pale Pilsen's Sarap Mag Babad Taste of Summer goes to Visayas and Mindanao, in popular bars and food destinations namely Baluarte Park, Baclayon in Bohol, Food Park in Ormoc, Manokan Country in Bacolod, Divisoria in Cagayan de Oro, and Panabo Food Centrum in Davao del Norte.
Panabo Centrum was filled with beer and fun lovers from all walks of life who trooped to the venue to experience SMB's summer entertainment of good food, good music, and best beer.
They also gamely took on the challenge of guessing which among the following pulutans were served to them: dinuguang baboy ramu longganiza, balut omelette, kalderetang conejo, binawangang langgam ng baka, stuffed battue, cow seed, silk worm in mixed nuts and crocodile curry.
The appetizing treats are available in participating convenience and sari-sari stores during the entire Sarap Magbabad season.
Huang added that it is important for San Miguel Beer events to be relevant to the needs of the customers and synonymous with the brand's attributes, hence the trademark summer event of its iconic brand San Miguel Pale Pilsen should be no-fuss, straightforward, exciting and genuine.
"We want to deliver to our customers what they want, so it is only right that we give them what they basically want in a summer get-together," said Huang.
One popular Babad component is the San Miguel Pale Pilsen Battle of the Bands which the brand re-launched last year to accommodate popular requests from aspiring bands that play relaxing music reminiscent of summer like reggae, acoustic, alternative, pop, R&B and other non-rock genres.
To join, interested bands of three to seven members each may audition on said Babad venues during the actual Babad parties. Close to P300,000 cash prize are up for grabs for all the winning bands.
Apart from the cool sounds provided by the contending bands, guests will also be entertained by joining, if not watching the "Wildest Pulutan Challenge," an onstage game for the barkada that challenges them to finish the "wild" or exotic pulutan especially prepared by San Miguel Pale Pilsen for this year's Sarap Mag Babad. Weekly winners in all six Babad areas will get a total of P300,000 cash prize.
And who doesn't want a free pulutan? Only in Babad, the barkada are in for a "Pulutan Blowout" for every six, 12 or 24 bottles of San Miguel Pale Pilsen that they will order in Babad venues.
This appetizing treat extends to purchases in participating convenience and sari-sari stores in selected VisMin regions during the entire Sarap Mag Babad season. Consumers can take home free cans of Purefoods Sisig for their purchase of San Miguel Pale Pilsen.
Sarap Mag Babad is also part of the grand radio promo dubbed as "Bueno Mano Salvo Year 8" in partnership with the Bombo Radyo Philipppines. For a chance to win a tax-free cash prize of P1 million, consumers should submit their entries with 2013 specially-marked crowns of San Miguel Pale Pilsen 320 mL or 1000mL.
For more of San Miguel Pale Pilsen Sarap Mag Babad 2013 activities, visit www.sanmiguelpalepilsen.com.ph.