WHEN Gandang Kalikasan, Inc. launched the Human Nature brand of personal care products in November 2008, its founders Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, would have no inkling of how its Pro-Poor, Pro-Environment and Pro-Philippines line of products would grow by leaps and bounds in just less than five years.
Today, Human Nature is the Philippines’ largest brand of genuinely natural personal care and cosmetics products and has 23 branches in the Philippines. It is also present in three countries – Singapore, Malaysia and the USA, and available in selected retailers throughout the country.
r“Only the Good” in Davao
And speaking of branches, I remember being at the launch of our very own Human Nature branch right here in Davao City.
It was branch owners Architect Sylvia P. Rieta, Joy J. Mempin and Monique T. Villanueva who decided to bring their advocacy of loving the poor to a whole new level. They introduced the Human Nature brand to Davao in 2009, the second branch to open in the Philippines, and the first outside of Luzon.
Two years later, on July 16, 2011, they opened their Human Nature Davao Showroom, in the homey and spacious Plaza del Carmen in Loyola St., Bo. Obrero.
This month, Human Nature Davao celebrated the second anniversary of their showroom, to coincide with the branch’s Magalogue Turnover, where the brand’s latest Magazine-Catalogue and newest products were launched to the public.
rWhat’s new
Held right in the well-manicured gardens of the Plaza del Carmen, it was a fun-filled afternoon with the dealers, buyers and friends of Human Nature. After a short thanksgiving prayer, Monique presented the latest line of Human Nature products which include the:
100 PERCENT NATURAL CLARIFYING SHAMPOO in Green Apple scent (P149.75 200ml; P319.75 500ml) -- Free from harmful chemicals and made with natural fruits acids, betaine and aloe vera for a deep, purifying and gentle clean, this shampoo helps eliminate build-up and impurities. It likewise soothes your scalp and moisturizes your strands for hair that’s light, bouncy, and oh-so-soft!
KIDS NATURAL SHAMPOO AND BODY WASH IN OCEAN APPLE FOR GIRLS AND TANGERINE THUNDER FOR BOYS (P44.75, 50ml; P129.75 200ml; 289.75 500ml) -- Considered as mommy’s best friend, this kid-friendly product is completely free from harmful chemicals such as SLS/SLES, triclosan, parabens and synthetic fragrances, whilst still removing dirt and grime to keep your little ones naturally fresh and clean. It’s made with a unique Protein Care System that helps keep your child’s hair healthy and skin soft and supple.
NATURAL HAND SOAP IN ENERGIZING CITRUS SCENT (P59.75 50ml; P139.75 200ml) -- This soap is 99.99 percent natural and 100 percent free from harmful chemicals making it a safe alternative to chemical hand soaps. Its natural glycerin is non-drying to your hands and helps keep them soft and smooth. It also contains a naturally derived surfactant that effectively cleans your hands while keeping the environment clean and green.
COOL PEPPERMINT NATURAL STRENGTHENING CONDITIONER (P49.75 50ml; P144.75 200ml; P299.75 500ml) -- Now with a new and improved formulation, this conditioner gives you softer and smoother hair with less tangles to worry about. It’s a rich fusion of soybean, avocado and sunflower oil that truly nourish your hair from roots to tips, keeping it soft and healthy. Topping it off with hydrolyzed wheat protein to fortify your hair, it helps protect it from much-dreaded hairfall.
Magalogue turnover and more
The product presentation was accentuated by fun games and touching videos. At the end, Dylan Wilk and Anna Meloto-Wilk gave a video message to the branch, congratulating Human Nature Davao on its anniversary.
After the presentation, the participants were treated to a sumptuous merienda of Penne Pesto and Chicken Waldorf Sandwiches courtesy of Joy’s home cooking.
And of course, the best part of the Magalogue Turnover was the shopping spree, where dealers enjoyed special promotions on the newest products.
Indeed, it was a heart-warming and enjoyable Saturday afternoon for the loyal users of Human Nature and friends of the Davao branch, all looking forward to another year of “Only the Good”.
To learn more about Human Nature products and advocacy or to learn how to be a dealer, visit www.humanheartnature.com
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E-mail the author at mom.about.town.dvo@gmail.com. Visit www.momabouttowndavao.blogspot.com