Loudbasstard celebrates love for music with children

CELEBRATING its first anniversary, Loudbasstard Inc., a Cebu-based company that produces mobile phone accessories using indigenous materials, reaches out to musically-inclined children.

The company continues to live up to its slogan "For the Love of Music" through providing 54 recorders to the students of Sistemang Pilipino (SP), an organization that offers free music lessons in under-served communities.

Mario Victor Baang, the director of SOS Children's Village in Talamban, Cebu City where the celebration was held on October 23, said he is thankful for the continued support they receive from the SP and Loudbasstard Inc.

The children in the village undergo child development programs as they cannot be with their own families. Baang said the village provides them an alternative family life.

Recipients from Barangay Zapatera graced the celebration and presented an inspirational violin-performance.

Named as SP's very own “Wolfgang Amadeus Mozart,” 14-year-old John Paul Cosido also rendered a violin piece that captured the hearts of the audience.

SP Chief Executive Officer Lianne Sala said Cosido is a naturally talented musician who can recreate most of the music he hears just by using his guitar.

The young aspiring-musician wishes to become a professional artist someday. He also dreams of becoming a music teacher to share his passion for music to others, especially those who come from unprivileged families.

Along with other children ages two to 18, Cosido attends SP music classes after school or during weekends.

An average of 90 children and youth are trained to either sing in a choir or play in an orchestra three days a week at Zapatera Elementary School (choir training for Zapatera students) and every Saturday at SOS Children’s Village (choir and string training for the children of SOS and from Barangay Ermita).

The non-profit organization, dedicated to providing world-class music education and performance opportunities for Filipino children and youth, was inspired by “El Sistema,” the Venezuelan movement for social justice through music that began in 1975.

Sala said the bamboo-inspired wind instruments from Loudbasstards Inc. will step up their strategies in aiding their students' intonation in singing and hand-and-eye-coordination.

Loudbasstards Inc. initially started summer of 2012, but officially launched in October 2012. Its products are created with natural materials organically-treated, cut, dyed, packaged and assembled by skilled and talented Cebuano artisans.

Franz Ignacio and Koh Onozawa, co-founders of Loudbasstard Inc., said their advocacy is to preserve Philippine culture through using the country's resources.

"We wanted a material that represented Philippines and bamboo was the best choice," Ignacio said.

"You know the best part of this is being able to unite Cebu," Onozawa added.

The Cebu-based company boasts a wide variety bamboo-made collection of mobile accessories like amplifiers and iPhone cases, which are also available in the US and European countries.

Through the Sistemang Pilipino and Loudbasstard Inc.'s partnership, more children will be able to explore and develop their love for music.

Their common values and goals of enabling young Filipinos to reach their full potentials through the joy of creating beautiful music that reflects the community will continue to grow in every child's heart. (Nera Mariz Puyo/Sunnex)
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