WITH 65 years in the hotel business, Apo View Hotel has been touted as the oldest in Davao City and the second in the country, with the historic Manila Hotel as the oldest.

Being strategically located in the heart of the city, coupled with knowledgeable veteran staff members, many of whom are locals, positions the hotel as an expert on the authentic Davao experience.

Sharing a long history with Davao City, Apo View is well within walking distance of many of the city's cultural and historical attractions.

Taking advantage of this edge, the hotel has launched a customized city map that invites visitors to "set off on Davao adventures" using Apo View Hotel as their starting point.

The Apo View Hotel map is a colorful and insightful guide containing insider tips and information on the many things to enjoy near the hotel's location.

For instance, even locals might be surprised to know that one can get a quick massage for a little under P100 at Rizal Park.

Malagos Farms may be famous for their artisan cheeses, but a little known fact is their chocolates sold at the nearby Pasalubong Center are just as exquisite. The Pasaluboing Center is just a stone's throw away from the hotel.

The map also suggests checking out the regular free screenings of topnotch local and foreign films at the Cinematheque Davao, which is just a five-minute walk from the hotel.

The map is designed to be fun and easy to use, with whimsical illustrations depicting highlighted points of interest. The map also includes helpful information on distance, walking times, and estimated taxi and jeepney fares for trips requiring a short ride.

The full-blown campaign has already been set in motion, with a print ad published in a widely read in-flight magazine, a series of radio ads chronicling a hotel guest's trips to various Davao attractions, and updates on Apo View Hotel's Facebook page to encourage people to discover the many sides of Davao, especially its vibrant downtown district.

Apo View Hotel is located at 150 J. Camus Street, Davao City.

For more information, please call (+63 82) 221-6430 or visit www.apoview.com. Apo View Hotel may also be found on www.facebook.com/TheApoViewHotel.