IN ALL successful partnerships, it’s essential that both parties find a common goal and that they play off each other’s strengths to reach it.

And what better way to show this than through a collaborative effort that addresses a timely issue for both the public and the environment?

For architectural and design eco-services provider Italpinas Euroasian Design and Eco-Development Corporation (ITPI) and leading real estate classifieds website, the issue was simple: sustainable living, and the need to spread awareness of it.

Working together accomplishes ITPI’s aspiration to deliver affordable green developments to the right market and’s desire to expand their online offerings to properties that go beyond the usual in catering to a seeker’s needs.

“We see as allies in sharing and spreading our vision of the real estate industry moving towards a greener and more environmentally sensitive future,” ITPI president Atty. Jojo Leviste said. General Manager Butz de Castro agrees, saying “With organizations like ITPI, MyProperty furthers its goal to be in tune with industry players who are not only after profits but also, and more importantly, means and ways to build projects that will contribute to sustainable living conditions for the public.”

As an eco-conscious business, ITPI believes in the importance of practicing green living.

But to them, it’s not enough to simply create homes that promote the lifestyle; it’s also essential to let people know that sustainable living doesn’t have to burn a hole in one’s pocket.

“Generally, people perceive green buildings as expensive to develop,” ITPI executive chairman & CEO Arch. Romolo V. Nati explained. “We at ITPI offer smart solutions that serve both the customer and the community – affordable and energy efficient real estate projects that also contribute to the local economy.”

Case in point: Primavera Residences, which leads ITPI’s residential portfolio.

Located in the Pueblo Business Park, Cagayan de Oro City, Primavera Residences is a sustainable vertical development designed to maximize air ventilation and natural lighting to make unit ownership and maintenance financially convenient.

Its energy-saving design features result in up to 20 percent savings in energy consumption.

Photovoltaic solar panels to be installed on the rooftop will provide enough energy to power the common areas, resulting in lower association dues.

Primavera Residences was recognized as the Best Mixed-Use Development in the Philippines by the prestigious International Property Awards in the Asia-Pacific Property Summit last May 9 in Kuala Lumpur.’s mission, meanwhile, is to give visitors information and products to aid them in their search for their dream home.

And by listening to the market and evolving to go with the public’s constantly changing needs, is able to do just that.

“We are very much in the middle of making our users armed with useful information and a wide variety of quality choices for properties, property developments, and news from and for all the industry’s stakeholders; the property developers/sellers and the property buyers,” De Castro explained.

Units at Primavera Residences are ready for occupancy, and are available for purchase or rent. To inquire, visit its website at

In fact, recently unveiled a revamped website with a new look as well as easy-to-use features that will make the home hunt and selection much easier.

Moreover, the release of the website’s quarterly print version at the start of 2014 is enabling them to reach a wider audience to bring them the latest news and information on local real estate.