PARKMALL brings back the biggest lifestyle and technology expo in Cebu, but this time it’s even better. More prizes, more freebies, more events to thrill every certified techie and shopper in the south.

Short for Information Technology Expo, ITEX is the mall’s annual entry to Cebu In The Bag, a campaign launched by the Cebu Chamber of Commerce and Industry to boost and celebrate the economy and business industry of Cebu.

Taking notice of the fact that Cebuanos can’t get enough of the coolest and latest gadgets, Parkmall’s ITEX couldn’t have come at a better time.

The opening of its TechALLEY, a technology hub right inside the mall, is bound to add more fuel to the excitement, especially with new outlets for Aerophone, Infinity Games, RC Goldline, JV Shop n Shop, Raffi Cellshoppe, and many more.

For the expo, some of the biggest brands will showcase their best, including Globe, Sun Cellular, Macys Camera Shop, Samsung, Cebu Appliance Center, Onken HomeKitchen, TechCellar Business Solutions, Crown Regency, Junrex, Gizmo, CD-R King, Tinker, and an endless list of tech hubs.

The Cebu Elite Beatboxers United will also show-off with their coolest tricks, performances that are guaranteed to leave you in awe.

A truckload of fun activities and great prizes await every shopper too. There’ll be sizzling hourly markdowns of covetable gadgets, blowout raffle draws, Tablet giveaways at The Plaza, a “Hats Off to Dad” surprise, and early bird promos in every corner.

Plus, they have a photobooth for everyone.

Parkmall has also invited a number of Cebuano groups to host their event during ITEX, including a Cosplay Competition organized by the Computer Enthusiasts and Builders United, Robotics “Sumobot” by the Cebu Robotics Society, and RC Drift Challenge Series 3 by the Cebu RC Drifters Group.

Those are for the hardcore techies. For the adrenaline junkies, brace yourselves because there’ll be a Bungee Fun adventure right at Parkmall’s enclave.

And it doesn’t stop there. Parkmall is hosting another Banquete food festival, this time with an impressive array of Asian delicacies and native Pinoy food. Foodies and local diners will definitely find their palates challenged and satisfied.

Be sure to stop by at Parkmall on June 13-15 for some non-stop techgasm.