Globe CEO in list of Global Power 100

GLOBE Telecom President and CEO Ernest Cu is the only Filipino executive to make to it to the Global Telecoms Business Power 100 for 2014. Power 100 is the magazine’s annual list of the 100 most powerful people in telecoms worldwide.

This is the second year in a row that Ernest Cu is receiving the recognition. Cu made it to number 64, two notches higher than his previous ranking in 2013. Global Telecoms Business is the only magazine and website dedicated for senior executives of telecommunication companies worldwide.

“The business gains we have achieved over the past several years by positioning Globe as a challenger brand proves that the company is now a trusted brand recognized globally. We will continue to take on the challenge of constantly innovating products and services to provide the easiest and fastest means for our customers to communicate,” Cu said.

Global Telecoms Business noted that under Cu’s leadership, Globe Telecom emerged as a strong challenger in the Philippine telecommunications industry. Since taking the Globe helm in 2008, Cu has been driving sweeping transformation, mainly by modernizing its network and IT infrastructure, underpinned by service-oriented culture -- all to deliver the superior customer experience, anchored on his primary advocacy: customer first.

Globe Telecoms Business further noted that the Philippine telecommunications company gained over 10 percentage points in wireless revenue share, while trailblazing game-changing customer-focused innovation, such as personalized postpaid plans and customizable prepaid offerings, alongside collaborations such as Free Facebook.

After leading Globe to restore its network in areas heavily affected by devastation caused by Typhoon Haiyan, Cu announced a pioneering deal with Facebook, giving its customers access to the world’s most popular social networking site at no cost, the magazine said. (PR)

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