GMA subsidiary ‘blazes trail’ in tech solutions for brands

DIGIFY Inc., a wholly-owned subsidiary of GMA New Media Inc., is blazing a trail in providing technology-based solutions for prominent brands, GMA Network said in a press statement.

In August, a mobile app developed by Digify in collaboration with GMA Marketing and Productions (GMPI) for Del Monte Kitchenomics gained both local and international acclaim by bringing home distinctions from the Spark Awards and the Philippine Association of National Advertisers’ (Pana) PANAta Awards for Marketing Effectiveness.

The Del Monte Kitchenomics Branded Content and Integrated Mobile app, the first of its kind to seamlessly combine a five-minute cooking program with a mobile recipe app, bagged multiple honors including two Golds at the Spark Awards for Media Excellence 2014 held in Singapore.

Award

Equally noteworthy, the app also won the award in the External Communications Programs (Brand) category of the first PANAta Awards.

These honors provide an indication of the app’s effectiveness and contribute to the brand’s credibility and relevance in the marketplace, GMA said.

Digify recently launched the third version of the Del Monte Kitchenomics Branded Content and Companion Mobile App, which includes a new feature - the meal planner.

In May this year, Digify also developed for GMPI the “Dash ‘n Cash” mobile app to deepen consumer engagement with the widely successful GMA Network promo, Kapuso Milyonaryo Season 5 Level Up Panalo. Available in both iOS and Android operating systems, the app was installed in over 62,000 devices in the span of just two months.

Running game

The app features a running game led by the hero Tobs who is tasked to navigate through a supermarket game environment to capture branded digital entries while avoiding obstacles along the aisle. The highly engaging gameplay is an effective way of promoting the participating brands.

On the heels of the success of the KM5 app, Digify and GMPI released this October an even more feature-packed Kapuso Milyonaryo 6 mobile app.

Digify also developed for Samsung Electronics Philippines Corp. (SEPCO) Facets, a mobile app that enhances the museum-going experience through interactive displays featuring augmented reality and device pairing technologies. Facets was launched in Yuchengco Museum’s first-ever digital art exhibit called Relative Realities.

Facets employs augmented reality (AR) to reveal a “hidden” layer of digital experience into physical art objects, which include paintings from young accomplished artists as well as Filipino masters such as Juan Luna, Fernando Amorsolo, and Carlos Francisco.

This AR layer is revealed when users aim their mobile devices at the triggering object while the app is running. This digital layer can be in the form of text, motion graphics, video, 3D and multimedia objects, which Digify also produced.

One of Digify’s biggest breakthroughs this year is the launch of its proprietary real-time pattern recognition software that can detect and recognize sonic signatures emitted by various media sources using access devices such as computers, tablets and smart phones. This software is at the core of Almost Real, a Digify-owned mobile application that can recognize sonic patterns in the audible and inaudible ranges.

When a sound signature is recognized by the access device through the app, content such as coupons, videos or song lyrics is triggered, allowing for a rich and immersive user experience. (PR)

Trending

No stories found.

Just in

No stories found.

Branded Content

No stories found.
SunStar Publishing Inc.
www.sunstar.com.ph