HALF a century ago, aerospace physicist Dr. Max Huber suffered extreme burns following a laboratory accident. At that time, neither medicine nor science had the answers to solve his problem. This compelled him to develop something to transform his skin. He harvested kelp—known for its regenerative abilities—and combined it with vitamins and minerals, oils and other natural ingredients.

Eventually perfecting the bio-fermentation process after more than a decade of experimentation, Huber came up with the Miracle Broth, which dramatically improved skin conditions. Today, the Miracle Broth is at the heart of every La Mer product, including the bestselling Creme de la Mer, which inspired a cult following. The Creme de la Mer made skin softer, firmer, and virtually creaseless. The rich and dewy ultra luxe formula diminished age lines and pores, soothed skin sensitiveness, and healed dry complexions.

Creme de la Mer is the touchstone of La Mer’s Moisture Collection, which includes four other products, each designed for a different skin type while still united in its goal to empower the skin’s natural repair processes by immersing skin in moisture and the healing energies of the Miracle Broth: The Moisturizing Soft Cream, a rich yet weightless cream formula that leaves skin looking luminous; The Moisturizing Lotion, a versatile moisturizer in a lightweight fluid formula that leaves skin with a satin finish; The Oil-Absorbing Lotion, an oil-free moisturizer in a lightweight fluid formula that leaves skin with a soft matte finish; and The Moisturizing Gel Cream, an ultra lightweight cooling gel that instantly refreshes and hydrates skin, leaving a soft velvet finish.

Over the years, La Mer has also expanded to a wider range of products, including ones targeted specifically for the eyes. The Eye Balm Intense and Eye Concentrate both contain the Miracle Broth formula to reduce visible puffiness, re-energize fatigued eyes, diminish dark circles and fine lines, and hydrate skin.

From the sea to the skin, La Mer brings a revolutionary and natural approach to skin care. (PR)