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Wednesday, January 16, 2019

Lamudi offers offline alternative

GLOBAL online real estate marketplace Lamudi has designed a new service that will serve the offline, non-tech savy Filipinos looking for a home. This is an expansion of their existing service, which is primarily serving online property seekers.

Through its “Dial 4 Home” initiative, Lamudi allows interested homeowners to look for properties offline by calling Lamudi Philippines’ customer service hotlines 0920-1339841 and 0927-3316809. The new service was launched in Cebu yesterday at the Cebu City Mariott Hotel.

“While the Internet has proven to be a powerful and effective tool in the house-hunting process, there is still a largely untapped group of homebuyers who prefer to look for property the old-fashioned way. Often they still prefer picking up the phone and calling a licensed real estate broker than searching online,” Lamudi Philippines said in a statement.

More detailed

With the Dial 4 Home service, offline property seekers can explain their requirements to a customer care representative. They can describe their preferred requirements in detail, like the type of property, its size, location and price. In real-time, Lamudi’s customer care staff will cross-reference these with the platform’s roughly 90,000 property listings. Aside from residential listings, the offline service also covers commercial, industrial, raw, and agricultural lands.

“This is one of the innovative solutions that Lamudi Philippines is offering Cebu’s real estate market. What we’re trying to do is bridge the gap between non-tech-savvy Filipinos and those who have already switched online to look for real estate,” said the platform’s managing director Jacqueline van den Ende.
Spending power

The company said it is targeting to serve older Filipino homebuyers aged between 40 and 60, who may not always be online, but have higher spending power than their younger counterparts.

In Cebu, van den Ende said there remains a high population of those who still make use of traditional ways to search for a home. Regional sales manager Raymund M. Ponce said Lamudi’s Dial 4 Home service has not been launched in Metro Manila. After Cebu, the service will be launched in Davao.

At present, Lamudi’s home listings in Cebu has reached 2,590. Fifty percent of the house listings (1,314) are scattered in the cities of Cebu, Lapu-Lapu, Mandaue and Talisay.

Meanwhile, listings for condominiums are highest in Cebu City at 1,274. This is followed by Mandaue and Lapu-Lapu. Across these three cities, Lamudi said the average condominium price stands at P95,566 per square meter. Cebu City remains to be the most expensive market for condominiums in the urban area (P97,903), followed by Lapu-Lapu (P85,554) and Mandaue (P81,207).

For houses, Cebu City remains the most expensive housing market across Cebu Province, with median house prices standing at P8.9 million. This is followed by Mandaue at P5.5 million, Talisay at P5 million, and Lapu-Lapu at P4 million. Median house prices across Cebu is pegged at P5.4 million.

Cebu, according to the company, remains to be one of the most attractive destinations for property investors and buyers, being both an “economic powerhouse” and a popular tourist destination.

The company is also serving 31 other emerging countries in Asia, Middle East, Africa and Latin America. It presently has more than 900,000 property listings across its global network. It was first launched in the Philippines in 2013.
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