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Sunday, February 24, 2019

Mobile commerce ‘growing in PH’

MOBILE commerce is growing in the Philippines, shopping website Lazada.com.ph said.

In a recent study by the market research firm TNS, 53 percent of all respondents from Metro Manila already own a smartphone. For 2015, it is estimated that the Philippines will still witness a 22 percent year-on-year increase in smartphone adoption, as cited in the recent report of IDC, coupled with the 42 percent increase in the sales of smartphones, as cited in the recent report of GfK.

The growth makes M-Commerce more and more viable and conducive among Filipinos.

“While the M-Commerce infrastructure is definitely booming, Filipinos are now adopting the mobile lifestyle wherein everyone is living on a faster-paced lifestyle and mobile phones are becoming a survival tool more than just a communication accessory,” the company said in a press statement.

To help kickstart the mobile commerce buzz in the country, Lazada is holding today a one-day sale through its mobile app. The flash sale will feature iPhone 6 for P27,999, the Cherry Mobile Me Vibe at P2,999, the Meizu MX4 at P12,000 and its best-selling powerbanks at P499. Lazada.com.ph will also be giving away prizes for Lazada app shoppers today.

Lazada.com.ph launched its mobile app early 2014 and “is now working relentlessly towards energizing M-Commerce in the Philippines while keeping its effortless and risk-free shopping promise intact.”

The company said its data showed:

l Mobile traffic constitutes more than 50 percent of daily traffic of Lazada.com.ph;

l Since its launch in early 2014, the Lazada mobile app downloads have grown 18 percent month-on-month on iOS and Android;

l Each mobile app and mobile browser user spends an average of 5 minutes shopping online;

l Mobile App users shop more regularly and make more purchases per year;

l 60 percent of those who shop via mobile are female customers between the ages of 24 and 35;

l Most mobile users shop during lunch breaks (11 a.m. to 1 p.m.) and before they go to bed (9:00 p.m. to 10 p.m.);

l Fashion, health and beauty, electronics, as well as home and living items are currently the most searched and bought items via mobile. (PR)
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