Cebu vital to Lexmark success

WITH a large chunk of its global services supported by its Cebu facilities, Lexmark International Inc. chairman and chief executive officer Paul Rooke considers its Cebu operations an important part of their business.

Of the company’s 12,000 employees, 2,100 are employed in the company’s research and development and shared services center, their largest in non-manufacturing.

While he would not say if they will be requiring more workers or office space within the year, Rooke, who was in Cebu yesterday to visit the company’s facilities, said any success the company has across the world means expansion in Cebu.

He said the Cebu research and development facility has full control of about five major hardware platforms while its Cebu shared services center is their largest.

He acknowledged that the Cebu team has a wide range of skills and assured that the talent pool has been good for them.

Rooke told reporters that Lexmark aims to solve the challenge of unstructured information that companies have to sift through daily. He said the “explosion of unstructured content” leaves businesses unable to do perform efficiently, as this kind of information doesn’t fit into most systems.

Unstructured information

Lexmark, he said, aims to provide the solutions to allow companies to bring all the unstructured data into their core systems. Since 2010, it has acquired technology companies that allow them to come up with hardware, software and services to manage content, output and processes.

He said about 80 percent of information that their customers deal with are unstructured, as these come from different sources, devices and places. Many are also still using paper to store information. Rooke also noted that enterprises systems are still missing critical digital content like photos. He said many companies do not know how much in resources they are exhausting on printing.

Although they consider themselves successful in North America, Latin America and Europe, Rooke admitted that the Asia is one of their underdeveloped markets.

However, believes this is a higher growth opportunity for them. He admitted it will take time to bring Lexmark to Asian companies, saying the region’s diversity and many languages is one of the challenges. The company, though, has its partners who sell their hardware and software solutions.

Combined platforms

He is confident markets will embrace what they have to offer, saying the combined platforms hardware and software they can provide for healthcare, education, government, banking, insurance, retail and manufacturing and back office operations make them a unique provider.

Although not among its top markets, Rooke assured that the Philippines is part of its Asian strategy. The company provides solutions to companies operating in Cebu. It has also provided solutions for the Department of Budget and Management and the Bureau of Internal Revenue.

The Lexmark Printer and Solutions Showcase (Pass) Center allows them to demonstrate their capabilities to customers.


In a demonstration held for the media yesterday, product support specialists demonstrated how some of their devices aided teachers in grading papers, healthcare workers in routing documents and office workers in sifting through multiple copies.

Aside from just printing, scanning and faxing documents, their printers can come out fully sorted, stapled or punched for binding. Test papers can be scanned and corrected and provide teachers with graded results and analysis. Offices wanting to limit the use of resources can assign a quota for each worker on the number of pages one can print or restrict the printing of documents to authorized personnel using identification badges.


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