IT STANDS meekly at the center of its towering brothers in the hospitality business. Its allure is in no way diminished by its lack of height. For Holiday Inn Bangkok, less elevation doesn't necessarily mean less in power.

The Holiday Inn Bangkok wants to "keep thing uncomplicated." If you choose to the stay in the hotel, then it is where they want (and need) to be-in a modern, well-appointed 379-room hotel at the center of it all. Holiday Inn Bangkok's address is in the prime area of the Big Mango, a spot it shares with the hotels next door.

By "all" means for whatever reason you find yourself in the city, you may have chosen wisely to stay at Holiday Inn. Your business appointment may just be in the confines of the hotel or nearby offices at Central World, perhaps. The nearness of your morning meeting will afford you the joy of a few minutes more of rest in bed without the worry of being late, just like the hotel next door.

Or perhaps, linger on your second cup of freshly brewed coffee while reading the morning paper or watching the light morning traffic along Phloen Chit Road from the hotel restaurant's picture windows, the same scene the next hotel offers its diners.

Dining is never a problem. There is something in the hotel that will cater to what your taste buds are craving for at the moment. Thai cuisine, continental or grilled fares, Holiday Inn Bangkok will sate your palate's desire. But if you fancy something else, the Holiday Inn Bangkok Hotel is surrounded with a good number of cuisine options, pretty much the same offerings the next-door hotel will extend to its guests.

This may be on the top of your list: shopping. Well, you're in the right spot- in the heart of the shopping district. A few steps from the doors of the Holiday Inn Bangkok are Thailand's largest upscale shopping malls: the chic Gaysorn mall houses international luxury brands, so does the Erawan Bangkok; crossing Ratchadamri will take you to Central World Plaza, Thailand's largest shopping mall (and the world's 6th); on the other direction is the mod house of Central Chidlom; and amplifying Siam's game of chic is Central Embassy Mall, the style destination du jour.

Snagged the good deals? You can drop your shopping bags at "home," the Holiday Inn Bangkok Hotel, before checking out the next mall's offerings. This is the same convenience the other tall hotels have.

Let's talk about the most important consideration when traveling -- connectivity. Offer this, and you're a sure shot winner. Holiday Inn Bangkok Hotel is directly adjacent to the Phloen Chit BTS Station (the same station the next door hotel's guests can use). Hop on the train when it's time to see the city's cultural attractions, like the Grand Palace and Emerald Buddha Temple, or venture into more of the exciting entertainment, dining and shopping destinations of the city.

When it's time to head back to reality aka home (whatever reality or home is to you-the Holiday Inn Bangkok Hotel or your official residence), nothing can be more convenient than having a BTS station in front of your place. The BTS connects to the Airport Rail Link, a connection that means getting to and from Suvarnabhumi International Airport will remain hassle free (and save you from the famed Bangkok traffic).

Now you understand why I say that giants can't be measured by height alone. Stay at the Holiday Inn Bangkok Hotel and experience it yourself.

Holiday Inn Bangkok Hotel is at 971 Phloen Chit Road Pathum Wan, Bangkok, Thailand.

For good deals on this hotel, visit the Agoda website at

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