SM City Cebu, together with ICanServe Foundation Inc. recently launched an exhibit that will benefit breast cancer patients.

The Pink Barbie on the Pink Carpet exhibit, which runs until this Sunday, Oct. 29, is in line with the Breast Cancer Awareness Month, or Pink October.

Shoppers may purchase a specially-designed Barbie doll for only P6,000.

Proceeds from the charity exhibit will be donated to ICanServe Foundation Inc. to fund their projects and treatments for breast cancer patients and survivors.