THE 2017 edition of the annual Diskwento Caravan will highlight corporate social responsibility as well as Cordilleran culture.
Jasper Lao Golango of Tiong San said the highland culture will be featured through local products to be displayed during the three day caravan slated on November 17 to 19 at the Baguio Convention Center.
The caravan is backed by the Department of Trade and Industry Baguio-Benguet, the Baguio City Local Government Unit through its Local Price Coordinating Council, Public Employment Service Office and City Tourism Office with the Baguio City Teachers and Employees Multi-Purpose Cooperative, the Cordillera Overseas Contract Workers and Families Multi-Purpose Cooperative, School Transit, Assistance, Traffic Information and Communication, Inc. (STATIC) and Tiongsan Supermart Harrison–La Trinidad as the consolidator.
The three day sale will bring in over 100 distributors of basic, prime and household products for consumers to avail of before the holiday rush.
Annually, the business sector led by Tiongsan put together the caravan at the Baguio Convention Center for products with rock bottom prices for the consuming public to avail of.
The Diskwento Caravan program encourages businesses to directly grant consumer access to reasonably-priced goods and commodities. Consumers who were able to purchase goods and merchandise readily, at reasonable prices, are more than willing to patronize business establishments that comply with Suggested Retail Prices, and offer concessions to their patrons.
These establishments in turn gain not only additional customers, but are perceived in their communities as socially responsible partners to development.
On its seventh year, the event gathers manufacturers, distributors and select retailers to sell discounted prices of commodities to consumers aiming to drum up awareness on Consumer Welfare Month, Foster “Public-Public-Partnership”; advocate consumer education, entrepreneurship and consumer welfare awareness; provide quality grocery and household products at discounted prices which is 10 to 50 percent below the selling price of the same products sold in stores; bridge/market-match sari-sari stores, cooperatives and other organized groups in bulk/wholesale purchasing; advocate the use of alternative for plastics for packing; foster a stronger corporate social responsibility drives/campaign of business-establishments.