CLARK FREEPORT -- SM City Clark joined various SM Supermalls all over the country in the grand unveiling and lighting of their Olaf’s Frozen Christmas Adventure centerpiece highlighting their Yuletide theme this year “We love Disney” Christmas Campaign.
SM North Luzon IV Assistant Vice President Junias Eusebio said that SM started the Disney inspired Christmas themes in 2015. For SM Clark, the inspiration is drawn from Olaf and Sven, two of the latest iconic Disney characters that are related to the Yuletide celebration for children who grew up watching Disney movies.
Eusebio said the event aims to give mallgoers a different Christmas experience when visiting the mall, adding that SM aims to create a unique Christmas experience for young mall goers.
“As we dedicate this season to children, and to family, we invite everyone to help make children feel the spirit and understand the true meaning of Christmas and help make it last forever,” Eusebio said.
The event also featured gift-giving for local beneficiaries.
Meanwhile, the SM City Clark unveiling was attended by SM mall officials and Mabalacat Mayor Crisostomo Garbo and Councilor Carmelo Lazatin, Jr.
The centerpiece draws inspiration from the Disney movie "Frozen." The giant castle like structure is in reference to the famed glass castle depicted in the animated movie.
The centerpiece features the most recognizable toys associated with Christmas in a landscape of snow.
SM Clark Public Relations Manager Venus Manalang said the attraction brings about fond memories of Christmas and would surely delight both the children and the young at heart.
“The centerpiece invites people to go back to their childhood memories of Christmas and relive the magic of those experiences,” Manalang said.
Spectators also had the chance to have their pictures taken with the Christmas centerpiece as background.