THIS Christmas, no kid should be left empty-handed as SM Cares, SM Supermalls and Toy Kingdom has once again launched their annual charity project, SM Bears of Joy.
For only P200, a customer can buy a pair of toy bears, where one goes to the customer and the other one will go to a beneficiary kid. The customer may write their name on the card attached to the bear to make the donation more personal and heartwarming.
They will also write their name on the donors’ wall in the mall so that the donors can be publicly acknowledged.
Selling is done across selected SM establishments.
This is the seventh year of the SM Bears of Joy project, and more than 60,000 children were already shared with joy every Christmas season.
All collected toy bears will be donated to SM’s chosen beneficiaries in the communities where the malls are serving.
The beneficiaries range from public orphanages, child community centers or related non-government organizations.