Hotel partners with travel agencies

AS Chinese outbound tourists travel more frequently to the Philippines, city hotels in Cebu are thinking of ways to lure them in.

For Mezzo Hotel, one of Cebu’s newest hotels, maintaining a healthy relationship with partner travel agencies in China is necessary, as competition to attract this market intensifies.

Joan Osabel, resident manager of Mezzo Hotel, said they have at least 10 partner travel agencies in China that provide them with a good number of group bookings, staying at least a night while on vacation.

Presently, the hotel is enjoying good traffic from Chinese guests who arrive by buses, said Shannen Keisha Tan, president of Mezzo Hotel.

She said that the sharp increase in the number of overnight stays by Chinese tourists in Cebu can be attributed to the warming ties between the Philippines and China.

In just half a year of operation since its opening last May 9, Mezzo has become the choice of small meetings and conventions of both corporate and government agencies.

Tan said the aim of the hotel is to strengthen its brand as a business hotel, as it tries to capture the meetings, incentives, conventions and exhibitions (Mice) but also the leisure and free independent travelers (FITs).

Mezzo Hotel operates under Royal Henda International Corp., whose core business is hospitality. It is a 10-storey accommodation facility located along Pres. Quezon St., Kasambagan, Cebu City.

Mezzo Hotel boasts of 151 guest rooms and 35 residential rooms ideal for long-staying guests. It has a ballroom that can accommodate up to 1,000 guests and that can be divided into six small breakout rooms.

The hotel’s roof deck, which will also cater to function events, can host up to 100 guests while the two smaller rooms at the ground level can accommodate up to 50 guests each.

Tan noted that the hotel is designed with the customers’ needs in mind.

“We wanted to be known for the quality service. We believe that if we are able to render excellent service to our clients, they will keep coming back,” said Tan.

Looking ahead, Mezzo is working to be classified as four-star business hotel and an ISO-accredited facility. Trainings are also underway to boost the performance of its 90 hotel workers.

Tan said the company is also eyeing to make Mezzo a hotel chain.

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