HUMAN Nature, the country’s largest genuinely natural personal care, cosmetics and home care brand recently opened its doors in General Santos City.

The General Santos branch is the fourth Human Nature branch in Mindanao. Other Human Nature branches in Mindanao are located in the cities of Davao, Cagayan de Oro and Iligan.

The new branch is a partnership among Human Nature Davao branch operators Rene and Sylvia Rieta; Joey and Joy Mempin; and Richard and Monique Villanueva.

Their search for contacts who shared the same passion for the Philippines, the poor and the environment led them to Jineter Mesa, whose sister Jocelyn Mesa-Tablante, was one of the top-performing Human Nature advocates in GenSan. The initial connection paved the way for a branch in GenSan to become a reality.

Today, beauty lovers in GenSan can avail of the complete range of Human Nature products conveniently, enjoying a whole spectrum of nature’s green goodness at the spanking new store.

The well-loved, genuinely natural products available at the store include the brand’s classic Sunflower Beauty Oil, which boasts of 23 Miracles for the Face and Body and Bug Shield Oil and Lotion, which are DEET-free insect repellents.

On the other hand, Human Nature’s bestselling prestige beauty oils Overnight Elixir and Pure Rosehip Oil as well as a host of all-natural products for face, hair, and body will also be available at the store.

In addition, this December, all Human Nature Christmas Bundles come with a Human Nature Christmas Box and a P200 gift card that customers can use in their next purchase worth at least P1,000.

What’s more, the new location will likewise serve as a hub for the host of social enterprise brands carried by Human Nature which has currently 21 social enterprise brands under its wing.

Among these brands are Bayani Brew, a brilliant concoction of the nanays at Gawad Kalinga's Enchanted Farm which raises the income of agrarian reform beneficiaries; Dr. Gerry’s Coco Nectar, which helps farmers in Mauban, Quezon earn 10 times more than what they used to make from copra; and Precious Herbal Pillows, which directly helps a sewing community in San Nicolas, Bulacan by giving workers an income that is four times higher than the usual piece rate.

Human Nature wants to strengthen the ability of their partner social enterprises to transition to larger retailers. The company hopes that through its efforts, social entrepreneurship model will become the gold standard in doing business rather than the exception.

Human Nature General Santos is located at Door 6-7, Phase 3, ECA Buildings, National Highway, Barangay City Heights, General Santos City. For more information, please call 0919 595 7072 or 0925 373 9104. To find a Human Nature branch near you, please log on to