Olsim: New Year and the New Media

I WAS relaxing under the coconut shade and staring at the picturesque beach view, minding my own business, when my Facebook messenger went wild with inquiries:”Apay ada kanu natay ijay Mt. Kalugong?” “May pinost sila sa facebook na babae daw na walang buhay, totoo po ba?” I became agitated, I recalled an incident also at the Tawang area and I cringed; “Please Lord! Don’t make this real!” I screamed in my head. I’m ready to make the long travel back home to Trinity when Ms. Norma Pablo, the owner of the eco-park, called me; “Agrelrelax lang met jay bisita ijay bato…”
After I clarified the issue in Facebook, the one who posted apologized later that day and promised to be more careful and circumspect in what he posts in social media. Still this case showed our frail tendencies with the new media – post first before verifying, photo first before taking action, online popularity before on-site response. The case is for the books though, an Exhibit “A” that we can all learn from in using the social media responsibly. And since it is a time of love and forgiveness, all is still well that ends well. Let us all think first before we click.

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Our millennial generation was there when the internet became the new “in”. We were the first users of the yahoo chat groups and Friendster, even before Facebook and Twitter. We were the first bloggers and users of online transactions. With our exposure to the new techno culture, we tend to act dismissive with the ‘traditional’ – why spend nights at the library when you can narrow your information search by using Wikipedia? Why go to the mall when you can shop online? Why line-up to pay bills when you can make online-payments using your smartphone? Why spend so much in movie houses when we can stream them with a click of a button in the comforts of our home? These are the attitudes that pressed the label “Millenials: the industry killers” by some international news organizations. The smart apps, the internet, and the accessible technological tools and programs made everyone an artist, analyst, designer, entrepreneur, photographer, journalist, teacher, and what have you. This is, honestly, not good for the old businesses. But, it is indeed a new age in this ever changing world. We could either adapt and evolve, or expire. The medium may change, but the message is more vital than the medium (unless the medium is the message?).

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There is much to look forward to for La Trinidad Tourism this year 2018. Our Mayor and Sangguniang Bayan members wholeheartedly supports our Programs, Projects, and Activities (PPAs) and approved a 2.8 million funding for the tourism services which include, among others; the Strawberry Festival celebration, Adivay Participation, celebration of Foundation day, Customer Service Trainings, Support to Community tourism events, Tourism Promotions, and an increased representation fund for the growing long weekends that requires tourism security and safety. The year will also finally see the construction of the tourism center, and the Stobosa viewing area. As our New year’s wish, we pray that the DPWH Benguet Office will have funding for our La Trinidad signages, and that BSU will be blessed in finances for the initial development of the “Strawberry Hub”. Happy 2018 and, may we find purpose and meaning in our lives! Happy New Year!
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