AS THE Philippines Football League prepares its 2018 season set to kick off on the later dates of February, the league held a Club Marketing Workshop last January 25 and 26 at the Philippine Football Federation House of Football in Pasig City.
The Club Marketing Workshop is the second phase of the three-fold workshop in which the first part focused on club registration and introduction of the online competition management system. The third phase will focus on match organization.
Clubs were individually briefed on the current marketing trends within football and the best practices that can be applied in the Philippine setting by Asian Football Confederation consultant Kentaro Hiyoshi, who is heading the workshop.
“Club marketing is a crucial part of running a professional club,” said PFL chief executive officer Lazarus J. Xavier.
“In order to sustain a professional club, clubs must exhaust all means of marketing efforts to raise the standard of the sport in the country,” he added.
PFL has a lot to do this year as the original eight teams were reduced to six after Meralco FC Manila and Ilocos United FC decided to cease operation.
Unless two more teams surface with support from sponsors, the league which replaced the UFL, might stick with the current roster.