THE Department of Tourism (DOT) launched in Davao City their Go South! campaign which targets to further promote the island of Mindanao especially to the millennial Filipino tourists.
Last Friday, February 16, Tourism Secretary Wanda Corazon Teo officially launched the Davao leg of their Go South tourism campaign at the Marco Polo Hotel.
As Teo had always been saying even in previous conferences, she will focus on the tourism promotion of Mindanao during her term as she believed Mindanao have not had its proper promotion for the administrations.
According to Tourism assistant secretary Eden David, they have partnered with the Davao Metro Shuttle for the Go Mindanao bus that will tour around Mindanao starting Holy Week with foreign tourists, social media influencers, international and local media, national tour operators aboard the bus. This is one of the campaign activities aside from the social media platform.
The Go Mindanao bus will tour from Davao City to Misamis Oriental and back again. In Davao City, the sites that are targeted to be included in the tour are the Malagos Garden and Musuem, Philippine Eagle Center, and the Garden of Eden.
For Marilog and Lorega Area, they target to promote Bemwa Farms, Baganihan Eagle Icon, Seagull, Reel Place, and the Arakan Valley. Towards Bukidnon, the team plans to stop by the Central Mindanao University for the Manobo Heritage of Maramag. The Pulangi Hydro Plant, Bukidnon Sugar Central, Camp 1 Maramag Falls, Musuan Peak, Philippine Carabao Center, PhilRice, Zubiri Deer Farm and Aviary, Lake Apo & Mountain View College Farm are also included in the itinerary.
At Malaybalay, Bukidnon, the Monastery of Transfiguration, Kaamulan Festival, Kaamulan Park, and the Nasuli Spring Resort are the key highlights for promotion.
The Go Mindanao bus will also traverse through Manolo Fortich, Bukidnon stopping over sites and destinations such as the Dahilayan Adventure Park, Dole Philippines Golf Course and Pineapple Plantation, Mangima Canyon & Spring Resort, Sumalsag Cave, Montegelo Farm, Impagsug-ong Rodeo Park, and Mt. Kitanglad Natural Range among many others.
In Cagayan de Oro City, highlights will be the White Water Rafting, 7 Seas, Xavier Museum, Mapawa Nature Park, San Augustine Cathedral, and the City Friendship Park among others. The last stop of the tour is Jasaan, Misamis Oriental. Included in the itinerary is the visit to Jasaan Immaculate Conception Heritage Church, Agutayan White Island, Philippine Sailfin Lizard Park, and Sagpulo Falls.
According to DOT, 38 percent of the domestic tourists are 15 to 24 years old. Because of this the Go South campaign is especially geared towards the youth.
“It’s a new, fresh articulation of the attributes of travel and the pinning of Mindanao tourism brand values such as fun, exotic and authentic. ‘Go’ is a universal word that is understood by local and international travelers. Go South campaign fits the personality of our target market niche who are millenials – the younger generation who loves fast-paced adventurous, one-click-action-packed life,” read DOT’s press statement.