Chimes Abreeza transforms into Tropical Oasis vibe

SUMMER season is in the air and to keep up with the vibe, Chimes, a homegrown retail store, officially launched their newly-renovated specialty store at Abreeza Ayala Mall with a promise for fashion-loving individuals out there a wide array of retail choices ranging from popular local and international fashion concepts that are up for grabs.

Cindy Yap, chief executive officer of Chimes Boutiques and the senior vice president of Felcris Group of Companies, underscored in an interview that with the transformation of their store that has a touch of tropical oasis and lush greenery concept here in Davao City last March 10, their shoppers have a lot to expect with great finds surely a must have.

Opened in May 2012 as part of their expansion program, the store served as a fab haven for women who found themselves in a festival of fashion brought by the season-favorites variety of stellar trendy items from beauty products, accessories, ladies’ wear, men’s wear, bags and a lot more exclusive products that can only be found in Chimes. It is no doubt that the fashion boutique was able to position itself as the shopping mecca of Mindanao.

Beauty buffs can find their favorites with the streak of local and world-renowned brands like Shiseido, Elizabeth Arden, Happy Skin, Burt’s Bees, NYX, K-Palette, Beauty Blender as well as popular fragrances and pampering products from Bvlgari, Calvin Klein, Victoria’s Secret, and Bath and Body Works.

Apart from Abreeza, they also have their flagship store located in Governor Sales Street and in Felcris Centrale. Chimes were able to set the bar of luxury and shopping experience because if the modern twist of their stores exuded in their signature gold and glass interior design that greeted the shoppers.

Yap said that their clients will have the same experience like the other stores but with more merchandises fit for the market they are in. In Abreeza, since there are more youngsters visiting there, they made sure that their brands available in their store are attractive enough for the millennial market.

The young entrepreneur also shared that for this year, Chimes Boutique plans to open their website where their clients could have a virtual experience of their latest products with just a click.

“It’s a destination reminiscent of international shopping hubs while staying true to its origins of being the go-to place for the fashion conscious, the discriminate shopper and anyone who fancies seeing the world without leaving the comforts of home and family,” she said.

Fashionistas can now also shop the latest from renowned local designers like Maureen Disini, Patty Ang, Vania Romoff, Canvas, Pippa, Tala and Florence Fling and the fabulously chic accessories of Linda Farrow, Cyrstal Seas, Jo by Joyce Orena, Heart&Bolk, and Sunnies.

Bags from Longchamp, Aranaz, and footwear from Daily Schedule, Fitflop and Renegade Folk completes the wardrobe. At leisure enthusiasts can also enjoy Underarmour, Manduka, Aquazorb and Klean Kanteen.

What makes the store unique from other, Chimes is one-of-its-kind in offering personalized service where one does not have to leave the comforts of home in order to shop as they offer delivery for their shoppers in just a call right at their customer’s very doorstep.

“Chimes aims to be a one-stop shopping destination where every facet of one’s being can be blended into a harmonious whole, where life can be made exceptional,” Yap said.
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