SHARING positivity and good vibes early in the morning, McDonald's staged its National Breakfast Day with a much more meaningful and joyous celebration.
From 7 a.m. to 8 a.m., Dabawenyos flocked to the participating McDonald's stores in Davao City, among those is the McDonald's branch at the Kingdom of Jesus Christ (KJC) Compound in Buhangin.
Dabawenyos looking to start the day right were not only greeted with delicious smelling breakfast meals and coffee but were also treated to the beautiful voices of the choir members of KJC. Manning the counter along with the McDonald's team members was actor Rocco Nacino.
"The National Breakfast Day is our way to introduce our breakfast items to our customers. At the same time, its message every year is to inspire people to welcome new beginnings," said Carlo Pocholo Perreras, McDonald's product manager.
This year, they are introducing their newest product, the Longgadesal, which was distributed for free to diners who came for the National Breakfast Day.
The Longgadesal is the fast food giant's take on the traditional freshly baked pandesal combined with longganisa. The beef longanganisa patty is topped with a sweet, creamy sauce sandwiched in a pandesal bun.
Aside from giving joy to the respective communities their stores are at, McDonald's also extended the National Breakfast Day celebration to Marawi and Albay.
McDonald's brought joy to those affected by the recent eruption of Mt. Mayon as its team members gave thousands of Longgadesal sandwiches across five evacuation centers in Albay, Legazpi on March 5 to 6, 2018. Then on March 11, 2018, the McDonald's team visited those displaced by 2017's Marawi seige at the Bakwit Village Transition Shelter in Marawi.
"This year, we're happy that aside from our customers, we are able to extend this breakfast celebration to our fellow countrymen in Albay and Marawi," Kenneth Yang, McDonald's Philippines president and chief executive officer, said in a statement.