ALTHOUGH, she has yet to formally launch her beauty line, Cebuana entrepreneur Prisca Niña Mabatid has diversified her investments in beauty and wellness.
In an interview, Mabatid disclosed she acquired Hollywood Nails and Spa after its owners brought the business up for sale early this year for P1.5 million.
“I am a loyal customer of this salon and I have grown to love its employees. Aside from that, acquiring this nail and spa salon would help me offer a complete beauty and wellness offering,” said Mabatid, who is also the owner of PinoyCare Visa Center.
Her venture into this industry is buoyed by her passion for beauty and pampering.
Mabatid said she rebranded the business into Prisca by Hollywood Nails and Spa at the basement of Ayala Center Cebu.
“The Prisca promise is simple—it’s premium pampering that is easy on the pocket,” she said.
Since she acquired the business, Mabatid said she overhauled everything from the design to offering premium quality nail and spa products.
To raise the bar of beauty services, Mabatid tapped an international salon consultant to help out in the re-training of the staff and in bringing in new nail and spa trends and brands as well as in hygiene upgrade.
Laila Ahmad, a Dubai-based salon consultant, said they are putting a premium on hygiene, which is a trend in big salons in Dubai.
Ahmad said they are using organic disposal towels to guarantee cleanliness, among other conscious efforts.
“We are going to give our clients the best service they deserve. I believe there is a big market for this as people travel a lot and see in other countries these market trends. Service upgrades such as this will surely be appreciated,” she said.
Ahmad also anchored her optimism on Cebu’s growing market and expanding middle class who are willing to pay extra to get higher standards of service.
Prisca by Hollywood Nails and Spa can accommodate 10 customers at a time for nail services. It also has a separate treatment room for waxing, permanent makeup like microblading, eyebrow tinting and tatoo, upper and lower lid tattoo, and lip tattoo, eyelash extension, lash lift and tinting, facials, wart removal and radio frequency treatments.