A MANUFACTURER of lighting products has launched a campaign to conserve energy amid fears of a power shortage in the country in the coming years.

The Philips Philippines is encouraging households and companies to switch from conventional lighting to LED as one way of saving energy.

“Changing your bulb to LED is one of the simplest ways for you to save on electricity,” said Philips Philippines country marketing manager Christine Villanueva.

The company stepped up its advocacy for energy conservation with a campaign dubbed #MayMagagawaKa.

It has released online videos about how power outages affect ordinary people, and about the importance of making smarter energy choices.

“This campaign is very timely. We have to aggressively tell the people to shift to LED and to choose the right LED,” Villanueva told reporters yesterday.

She cited the recent maintenance shutdown of the Malampaya deepwater gas-to-power project off Palawan, which deprived Luzon of 700 megawatts.

The Malampaya platform, one of the biggest power generating units in Luzon, stopped its operations from March 15 to April 14 for maintenance activities.

Although it has resumed operations, the rising demand for electricity this summer poses a challenge to the country’s power supply.

The Department of Energy has intensified calls for energy conservation.

Villanueva said that although the country still has enough energy reserves, these may soon be insufficient as the country’s economy grows.

“Our energy reserves might not be enough to support our development,” she said.

Villanueva said shifting from incandescent lighting to LED “is one of the easiest and cheapest ways to save on energy.”

By using LED bulbs, one can save energy by 85 percent compared with incandescent bulbs and 20 percent compared with compact fluorescent lamps.

With the cheapest LED bulb priced at less than P200, switching to LED is not expensive, said Villanueva.

In a press statement, Philips Philippines country manager Fabia Tetteroo-Bueno said LED can also reduce a household’s carbon emissions by 50 to 70 percent.

“As consumers, part of our responsibility is to practice smarter energy choices to make a genuine difference in power conservation,” she said.

Villanueva also emphasized that one should buy trusted brands of LED lighting, with substandard LED products proliferating in the market.

Villanueva said the government has yet to set standards on LED products.

But she said consumers are assured of good quality when they buy LED products from Philips, as these products passed international standards.

Villanueva said they are happy that more people are patronizing LED now than when Philips launched it in 2010.

“Last year was a dramatic year for LED,” she said, adding that about 50 percent of bulb users now use LED.

Philips, headquartered in the Netherlands, is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being.