Shinshi sense of style

“IMAGINE dapper in Japan. That, with Elated’s own twist,” says Mikey Walls, one of the founders of the Cebu clothing brand Elated Industries of its newest line, the Shinshi Collection.

Other than Mikey, Elated Industries was also founded by Carlos Miguel Canga, Ralph Vincent Lapus and Don Gerardo Frasco. It started out with plans to make a clothing line coming into play around 2012. “We kept designing, trying to figure out what kind of brand it should be. We collectively found that sense of focus late in 2014,” said Don.

The four gravitated toward Elated for the name which Mikey thought of, with Don adding Industries. “It had a ring to it; it has meaning. It felt bare and abstract. It was a feeling. We wanted to make a person feel elated every time he would wear something from us,” said Carlos. Don added: “Mike brought in the idea of the state of elation from being successful. The sound of it sticks and it stands for being progressive.”

The brand’s overall style is its interpretation of creative utilitarian yet fashionable handcrafted garments as the guiding concept. It also focuses on classics and basics for every man’s wardrobe, bringing east coast/west coast fashion in Cebu in earth tones with just the right hints of color and pattern. Some of its notable items include military caps, bespoke jeans and pocket tees featuring detachable pocket squares in various designs. “Pocket tee is our way to showcase what Elated is all about. Elation is subjective, different for everyone, thus the detachable pockets,” said Ralph. “The people get to choose what pocket makes them feel elated.”

From April to May last year, a pop-up store was built in Ayala Center Cebu’s new expansion at the second floor presenting to the public its first summer collection. They did another one from November to December.

By Dec. 13, 2015, the brand had opened its first store on the ground floor along with the release of its second and current collection, Shinshi Collection which means gentlemen in Japanese.

From the fabrics sourced from Kyoto, the raw pearl buttons, kimono fabrics for accents, patterns for the pocket squares down to the aesthetics, craftsmanship and innovation, it bespeaks an amalgamation of influences from Japan and signature stylings of the Elated Industries.

“Shinshi is our Japanese-inspired collection. We’re very much intrigued by their culture—the impeccable craftsmanship and the discipline they put into every piece,” said Ralph.

Apart from places travelled, the four gentlemen get inspiration from different aspects of their lives when it comes to making the designs—whether it be the city itself, the life one leads, music and even each other’s lifestyle.

More than just a fashion clothing company, Elated prides itself in its curation, the research, concern for the environment and most of all, infusing the idea of elation in its clothing with its designs coming from a sincere place. “To me, Elated Industries isn’t just a menswear brand. It’s more of the stories, the bond, the dedication that me and the fellas put in the work,” said Mikey.

Elated Industries is soon to release its third collection in the beginning of March, which is the upcoming summer collection.

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