Thursday, July 18, 2019

Elevating fashion and design

THE newly-opened Nomads Davao is now being touted as convergence for Davao City's best fashion and lifestyle collections.

Located at the second level of SM Lanang Premier, the lifestyle retail outlet offers 10 collective brands of 11 local and homegrown dynamic and innovative designers, a first-of-its kind concept in Davao City.

“Nomads Davao is positioned as the aspirational fashion destination for the discerning Dabawenyos, it is a group of 11 local designers, all with distinct aesthetics. We offer fashion for everyone – from clothes to accessories for ladies, men, and even to kids,” Jun Rodino O. Artajo, one of the Nomads designers, said.

“We (designers) all have a vision of elevating the city’s fashion scene and at the same time providing the market an access to curated and unique, fresh, edgy designs and products,” Ian Maglicmot, one of the Nomad designers, for his part said adding that the Nomad’s designs will not settle on following trends but also is bound to set trends.

Customers of the lifestyle retail store will experience the creations of designers which are very conceptual and unconventional, defying the existing structures.

The retail store will welcome customers with its wide array collection of local brands across men’s wear, women’s wear and accessories that are best may it be for formal or casual occasions.

“This is a collaborative effort of Davao designers, and with Nomads, finally aspirational fashion destination for the discerning Davaoeños in now paved and there will be a venue for designers to showcase their retail side and make their products readily available to the shopping community,” Artajo said.

The Nomads Davao’s promising brands are Haberdashery (Frances Tendencia), Mure (AndiAmora), Zel (JozelIgnes), Niño Franco (Wilson Limon), Amanda (Mandy Velasco), (Bianca Sabellano), Artickles (Denise Guirgen & Kethley Uy), Artajó (Jun Artajo), Inpart (Joey Hambala), and The Skip (Ian Manglicmot).

The designers behind the Nomads are bullish that for the coming years, the business will be sustained and well-established clothing and fashion destination, grow in the fashion and business industry and expand outside Davao, true to its name.

“But we would like to make sure, in God’s time if the store will be up for expansion that the production of the designs, clothes and accessories will remain here, as a firm contribution to the city,” Artajo said.

True to the meaning of the word “nomad”, the store is going to be dynamic and ever-changing in terms of their approach to design and style.
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