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Monday, May 20, 2019

CLTV 36 marks 9th year with new 'metro' brand

CITY OF SAN FERNANDO -- The Laus Group-run CLTV 36 marked on Saturday, April 2, its 9th year in the industry by launching its new branding dubbed "Metro Central Luzon."

During the celebration held at the new Laus Group of Companies (LGC) Events Center in LGC Boulevard, Laus Group Complex along Jose Abad Santos Avenue in this city, viewers, guests, local officials and members of the media were also treated to a mini-concert featuring the renowned CLTV 36 talents, who belted out numbers from pop, classics to Broadway musicals.

According to CLTV 36 president and General Manager Sonia Soto, the new branding marks another era for the award winning TV station as it moves ahead toward its first decade with a lot of expectations and optimism.

"We are looking towards improved programs, wider viewership and more territories outside Central Luzon," she said.

Soto added that the most important part of CLTV 36's foray into 21st Century broadcasting, as it is now powered by its new Clark Tower transmitter, is the station's advocacy to drive development in Central Luzon and contiguous growth corridors in the countryside.

"The most important part is the station's advocacy to really facilitate the development of a Metro Central Luzon, alternative to the current National Capital Region which at the moment has a lot of problems like criminality, congestion and many others. I believe this is the interfacing of the two," she said.

"The TV station, though in support of business, must also be focused on the development of a new metropolis. I firmly believe our emphasis is there, that is why the Metro Central branding was born," added Soto.

It will now be a total mix of programs at CLTV 36, she shared, with viewers getting a lot of extras from the new brand.

"Of course, it will now be a combination. Hindi na lang siya news and public affairs station tulad ng dati... Talagang may entertainment at ngayon, iyung mga programa, marami na ring off-studio especially we've put in a bigger budget for high quality programs," Soto said.

Another breakthrough for viewers and wider coverage reach, she told Sun.Star Pampanga, is CLTV 36's partnership with Cignal.

"We have ongoing negotiations with Cignal which has already been approved by top management. Cignal will soon carry us and it will augur well with our new Metro Central Luzon branding," said Soto. (JTD)
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