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Saturday, August 24, 2019

Small beginnings: A tiny eatery now caters to 100 a day

THAT one small business can grow and thrive is among the most exciting success stories we can come by.

Vangie Eatery, the busiest “carinderia” in Bangkal, Davao City is among the thousands of Micro, Small and Medium Enterprises (MSMEs) supported by Coca-Cola Femsa here in the city.

The eatery owned by a 60-year-old entrepreneur Evangeline “Vangie” Gomez is an exclusive Coca-Cola outlet since it opened over 30 years ago.

It now caters to some 100 customers a day, far from the operations it has in its early years of serving Dabawenyos.

“I remember when I first opened this (eatery), it was just a small stall serving hotcakes and some two to four dishes with two tables,” Gomez said adding that she started with one case of Coca-Cola soft drinks a day but now consuming over 10 cases a day.

Her customers are residents in the area as well as students and office workers near the vicinity. Gomez managed to expand her business as she just recently ventured into another business, still in the food service industry, but now a bakery in Ulas, this city.

“This is all because of my good income with my eatery,” she said.

Gomez, has five children, three of which is now young professionals.

She said that big help of sending her children to school is her income from her eatery business.

“The eatery as being an exclusive Coca-Cola outlet plays a major role in my family’s life; it helped us get through the day from our daily expenses, sending my children to schools, among other expenses,” she said.

She thanked the Coca-Cola pre-seller and sales executive assigned to her for keeping her on track in the business and guiding her, in a way, to expand her business. Juan Dominguez, Corporate Affairs Director for Coca-Cola Femsa Asia Division said that hearing success stories of MSMEs keep them doing better in their business.

“It is seeing success stories such as this that push us to keep improving our core business as our business is not just about manufacturing beverages, we are intertwined with the lives of millions of Filipinos,”

Domiguez said in the recently concluded “Journey of a bottle”, Davao-leg media tour last May 19.

Coca-Cola Femsa continues to support their retail partners with various merchandises such as coolers, tables and other marketing materials to help them grow their business.

“A majority of our customers belong to small mom-and-pop stores and traditional food outlets traditionally referred to as sari-sari stores and carinderias,” Jay Justiniano, commercial unit associate director of Mindanao of Coca-Cola Femsa Philippines for his part said.
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