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Sunday, September 26, 2021

Initiatives to promote tourism

WITH tourism contributing much to Cebu’s economic growth, the tourism committee of this year’s Cebu Business Month has lined up activities that it believes will be relevant to the industry.

CBM tourism co-chair Carlo Suarez, who manages Cebu Grand Hotel and is a member of the Hotel, Resort and Restaurant Association of Cebu (HRRAC), said that they will hold a tourism job fair at the Marco Polo Plaza on June 15 and a tourism forum on June 16.

“The CBM 2016 team has invited hotel properties, airlines, cruise liners, travel agencies, and many more to participate in the job fair on June 15,” Suarez said during the 888 News Forum at Marco Polo Plaza.

Tourism Committee chair Julie Najar said that varying job opportunities for both local and overseas await eager job hunters during the whole-day event.

Najar said tourism always will be a defining factor in the development of a growing economy. In the continued effort to promote and strengthen this sector, the tourism committee of the 2016 CBM celebrations aims to gather 100 tourism-related companies to participate in the tourism job fair.

Companies joining the job fair are Cathay Pacific Airways, Cebu City Marriott Hotel, Cebu Grand Hotel, Cebu Pacific Air, Crown Regency Hotels and Resorts, Dunkin Donuts, GGC Services Inc., GMR-Megawide Cebu Airport Corp., Grand C Manpower Support Inc., Julie’s Bakeshop, Magsaysay Maritime Corp., Marco Polo Plaza Cebu, Maribago Bluewaters, MCRI Global Corp., Movenpick Hotel Mactan Island Cebu, Multinational Shipping Management, Philippine Airlines, Plantation Bay Resort and Spa, Quest Hotel and Conference Center, Radisson Blu Hotel Cebu, RC Goldline, Sunpride Foods Inc., Taiheiyo Cement Philippines Inc., The Abaca Group and the Islands Group.

As for the tourism forum, Suarez said it will focus on how digital technology can be used to boost Cebu’s tourism on a global scale.

The tourism forum, which will be held from 8 a.m. to 5 p.m., four individuals with expertise in tourism and technology have been invited to speak before participants.

The topics to be covered will include Marketing for sustainable Business Success-Making the Customer Brand Experience Reality by Merril Yu; The Essence of Hospitality by Eric Waldburger; Reputation Management in the Are of Disruption by Ron Jabal; and Digital Tourism: Apps, Social and Bots: Harnessing Tech for Tourism by Max Limpag.

There will also be a presentation on Mega Cebu for Tourism by Gordon Alan Joseph and messages from Cebu Gov. Hilario Davide III and Department of Tourism (DOT) 7 Director Rowena Montecillo.
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