ASIAN family businesses have become dynamic drivers of economic growth, changing the face of Asia in the 21st century.

Vibrant and robust, they have grown in the past decades, bringing economic prosperity to such countries as China, Japan, India, Singapore, Malaysia, Indonesia, Taiwan, Hong Kong and the Philippines.

This is the subject of Prof. Eric Soriano’s latest book, “Ensuring the Family Business Legacy,” which shares a variety of Asian family business stories and their complexities.

The book contains timeless business insights, inspiration and advice from founders and successors of family businesses.

The book is a product of many years of Prof. Soriano’s consultancy work and experience as the foremost family business coach and consultant in the ASEAN.

“Today, business successors are more inclined to shift from the founder’s patriarchal perspectives to more corporate style of management,” he says, taking from the stories of successful Asian business tycoons and their succession problems.

“This book serves as a quick but comprehensive reference for understanding what it takes to continue a family business across generations,” Prof. Soriano says in the foreword, adding that he hopes every reader, whether founder or successor, can get something from the book.

He also hopes they learn something from the latest seminar as well. Family businesses founders and successors in Cebu can now get a glimpse of the book by attending a one-day seminar by Prof. Soriano entitled “Ensuring the Family Business Legacy”, a Wong and Bernstein Family Business Seminar Series. It will be held at Harold’s Hotel, Cebu City on Tuesday, 14 June, from 10 a.m. to 4 p.m.

Prof. Soriano will give his insights on how families can ensure the continued success of their businesses from one generation to the next. He will also launch his new book during the seminar.

Prof. Soriano teaches marketing and real estate at the Ateneo Graduate School of Business. He obtained his MBA from De La Salle University and completed an executive education on family business course at the National University of Singapore Business School.

He has been a consultant to a number of family-owned businesses in the Philippines and other ASEAN countries. He earlier wrote a book on family business, Kite Runner Columns: Selected Articles on Family Business and Succession Planning.

Prof. Soriano also writes a weekly business column for Sun.Star Cebu.

The seminar fee is P6,900 per person, inclusive of handouts, snacks and lunch.

For reservations and inquiries, email info@octopusbranding.net or call (02) 556-9707, 0915-9108686 or 0915-1813057.

Because slots are limited, those interested are encouraged to reserve their seats as soon as possible. (PR)