Davao, highest demand for BPO in PH

ONE of the country's biggest real estate advisory and consulting firm has dubbed Davao City's business process outsourcing (BPO) industry as the most in demand for workers and locators in the country.

The BPO industry in the city will continue to expand and improve as Jones Lang LaSalle Leechiu (JLL) cited the city's demand for industry workers and locators has remained to be the highest in the country.

"The country's top BPO locators told us during the BPO forum on Tuesday that Davao, among all the cities in the Philippines, has absorbed the biggest number of the BPO demand in the country last year," Lawyer Samuel Matunog, president of the Information and Communication Technology (ICT)-Davao, said at the sidelines of the ICT Chief Executive Officers' Conference during the Livelihood Exchange (Livex) Philippines at the SMX Convention Center.

Matunog said, even David Lee Chiu, former country head of JLL, now the Chief Executive Officer of Leechiu Property Consultants, praised the performance of the city.

BPO locators are individuals working on the promotion of cities like Davao for the locators to come and invest in the city.

Based on the IT and Business Process Association of the Philippines (Ibpap) data, an estimation of 33,000 total volume of BPO full time equivalent employees is recorded in Davao by 2014.

Matunog said measures on expanding and developing BPO employees are suggested by JLL. BPO developers are also told to follow the market before building so as not to experience unoccupied BPO spaces.

"We should not go ahead to much from the market, market should be there first and the key predictor of the market is talent development, if wala, then the market cannot grow," he said.

ICT-Davao Inc. is banking on the results of the innovative reform on the Philippine basic education system on IT skills development aside from the various skills development training and initiatives the ICT industry is providing.

Among the top 100 BPO destination in the world are the cities of Manila, Cebu, Bacolod, Iloilo, Baguio, and Santa Rosa according to Tholons 2015 Report List.

JLL is a professional services and investment management firm providing management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014.
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