THE Department of Tourism (DOT); its infrastructure arm, Tourism Infrastructure Enterprise Zone Authority (TIEZA), and ACCENDO Commercial Corp., owning company of Abreeza Mall, have joined forces for an exciting new project that aims to put Davao City on the map as the home of the biggest fruit market in Asia.

Located at the Abreeza Mall fountain area, the first phase of the Asian Fruit Market seeks to showcase Mindanao’s bounty by gathering in one sprawling space high-value fruits, commercial crops, root crops, vegetables, and derivative products from the island group’s regions, made possible through the involvement of the Department of Agriculture.

Accendo Commercial Corp. has pitched in this ambitious project by providing 1,538.94 square meters of floor area free of charge.

Other agencies supporting the project are the Department of Trade and Industry (DTI), the Department of Science and Technology (DOST), the Davao City Agriculture Office, and the Davao City Tourism Operations Office.

The Asian Fruit Market formally opened last June 25, with esteemed guests including Davao City Councilor Al Ryan Alejandre, DOT assistant secretary Art Boncato, Jr., DOT-Davao regional director Roberto Alabado III, and ACCENDO Commercial Corp. general manager Luigi Escano gracing the festivities.

At the newly unveiled Asian Fruit Market, big and small tents, food kiosks, and colorful stalls house a variety of fresh fruits and vegetables, processed fruit products, fruit and salad bars and cafes, fruit- and plant-based products, and plants and ornaments. Besides these selling areas, a common dining and events area allows customers to sit down and feast on their healthy eats at their own leisure.

Open from 10am to 10pm every day, the Asian Fruit Market is bound to be Davao City’s new attraction for both locals looking to bond over good food and tourists curious to savor Mindanao’s bounty.

The first phase of the Asian Fruit Market at Abreeza Mall is set to run from June 25, 2016 to June 24, 2017.

For inquiries and updates on Abreeza Mall news and events, please visit the Main Concierge at the ground floor or call (082) 321-9332. Stay updated by liking and following @abreezatweets on Twitter and @iloveabreezamall on Instagram. (PR)