Wednesday, August 04, 2021

Online market for cakes, pastries growing

WITH only P500 on hand, he baked his first brownies which his ever-supportive girlfriend, who is a nurse at a state-run hospital, sold to her co-workers. It was a hit and everything started from there.

“Actually it was my girlfriend who had first tried my brownies. Nasarapan siya and she then convinced me to bake more which she would sell to her co-workers, who liked it, too. So they started to order. That’s how the business started,” narrated young entrepreneur Joshua James Yap, 24.

That was after he finished Bachelor of Science in Hotel Management at Davao Doctor’s College in 2014.

“That was my first attempt in baking, but I already have a passion in cooking since I was six-years-old. Palakaon man gud ko,” Joshua said.

Although he has entered the world of ramp modelling in the city, Joshua remained determined to pursue his dreams to become a chef because of his love of cooking. It was in college when he was introduced to baking, a required course which he took for a semester.

From doing pastries, like brownies and muffins, he decided to try his luck in designing and baking cakes.

At first, he only received orders from friends. “I designed and baked for them, like during birthdays, anniversaries,” Joshua said.

“Through word of mouth nagkaroon ako ng mga clients,” he said.

To further expand his market, Joshua turned to social networking sites Facebook and Instagram to promote his products.

“I just posted photos of my cakes and pastries on my FB and Insta accounts. Since then I have been receiving inquiries about my products and orders started to come in,” he said.

Joshua expressed optimism on the so-called online market who see online trading as easier and more accessible.

“They only have to place their orders online and it will be delivered to them on time,” he said.

“This market segment is really promising and is growing.” He added.

A proof of this is that most of the orders for cakes and pastries he received are placed online.

“Minsan I received five orders of cake in a single day,” he said.

Fortunately, he had never experienced dealing with “fake buyers” online which has become a problem among those engaged in online selling.

“So far wala pa naman kahit most of those placing orders are not known to me. I just get their full details, like their address,” Joshua said.

Though his market is now growing, this young entrepreneur did not compromised the quality of his products and always make sure he meets the satisfaction of his clients.

“Sulit talaga. I don’t want to short my clients, kaya hindi ko tinitipid sa ingredients. Hindi sya commercialized,” he assured.

He now bakes cakes for all occasions, but never did he insist on his wishes in terms of the design the cake for his buyers.

“Sila talaga yong nagde-decide. But there are times sasabihin ng client na ako na bahala sa design. So I work on it depending on the theme of the party.” Joshua said.

And the price? “Very affordable, competitive. In fact mas mababa sya compared to those you can buy commercially,” he said.
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