THE successful run of Ayala Lifestyle Fair last year has led the Ayala Business Club of Cebu, Inc. (ABCCI) to mount another three-day fair this week to showcase the different brands of the Ayala Group of Companies.
“It was really great. That was our inspiration to do a second run,” said Cleofe Albiso, ABCCI president and director of sales and marketing of the Cebu City Marriott Hotel.
Albiso, however, declined to disclose sales figures generated last year as each Ayala company follows a different set of metrics. “It was successful in terms of sales/revenue generated from the fair,” she said.
The Ayala Lifestyle Fair highlights one-time exclusive deals and offers in over 20 brands under the Ayala Group, from real estate, hotels and resorts, telecommunications, financial services, and automotives.
This year’s fair is dubbed “Celebrating Life’s Treasures”, which runs from Friday to Sunday at the Ayala Activity Center.
Albiso said the Lifestyle Fair, which they hope to celebrate annually, is the Ayala Group’s way of thanking Cebuanos for the strong support they have shown for all of Ayala’s brands.
She said that aside from showcasing the Ayala brands, the fair shows the group’s commitment in delivering quality products and services.
ABCCI, she said, has been working to fulfill its corporate social responsibilities (CSR) and stages synergy projects to “contribute to Cebu’s economic and social growth.”
Attractive payment schemes and exclusive treats are up for grabs for Ayala’s real estate and automotive brands.
Globe Telecom, on the other hand, will be offering cheaper postpaid plans during the three-day event, while Cebu City Marriott Hotel has slashed room and buffet rates in celebration of the Lifestyle Fair.
BPI is also offering low interest rates and flexible payment terms.
Participating companies include Ayala Center Cebu, Ayala Land Premier Inc., Alveo Land, Avida, Amaia, Globe Telecom, Cebu City Marriott Hotel, Isuzu Cebu Inc., Honda Cars Cebu, Bank of the Philippine Islands, and Volkswagen Cebu.