GO bare with financial problems and tackle them head on with financial advice that’s one click away with the newest meta-search engine for insurance and banking services.
GoBear is Asia’s first and only meta-search engine where people can easily compare different financial products including insurance, credit cards and loans right from their computers or mobile phones.
Featuring a serious but cute bear as its brand logo, GoBear aims to attract people to financial planning, helping anyone in making comparisons among credit cards or loans needed.
“GoBear is bare; it is unbiased and free. It has a bear for its logo because financial services are not sexy products. So if we place it as a plain financial product people wouldn’t bother looking at it. But with GoBear, there’s a mascot and there’s a curiosity that will make people want to check what it is and so when they check the website they will see that it’s a financial service. So there’s credit card, loans and insurance rates, and in that way they’ll realize that they need this and they’ll see how easy it is for them to check the products available on our website,” said Rommel Torres, GoBear Philippines country director.
The website is currently based in Singapore due to the growing tendency of Singaporeans to use comparison sites when they do their online shopping as 40 percent of Singaporeans already do their car insurance research online making it an ideal starting ground with a technologically savvy user base for a country of its size and population. Eyeing Cebu as the next growing tech-savvy market, GoBear decided to expand its reach to Cebu.
“We chose Cebu because number one, we see huge potential growth here in the market. That’s why investors are coming here and we believe that Cebuanos are already on their way to making better financial decisions through GoBear,” said Kristine Esperacion, content and communications manager of GoBear Philippines.
GoBear Philippines currently offers travel insurance, credit cards and personal loans. Car insurance, car loans, home loans and health insurance options will be available for Cebu around September 2016.
As the newest and the only meta-search engine of its kind, GoBear promises four simple things for its users.
“Number one, we are unbiased. We make sure that the banks can never buy promotions so that we can promote their products on the website. Number two, we are transparent and we make sure that all the information you need to make smarter financial decisions is already in the GoBear website, which means that you won’t have to go to all the websites of the banks because everything is already in GoBear Philippines. Number three, we are smart and we’re always looking for ways to make comparing smarter, simpler and easier for the users. And last, we are free and that’s how GoBear will always be,” said Kristine.
The website is currently available in Singapore, Malaysia, Thailand and the Philippines, with plans to expand to more countries across Asia which include GoBear Hong Kong and Vietnam by fall 2016.
Around 220,000 people in the Philippines used GoBear within two months when it was made available for Beta testing around April. Having formally launched the website on July 14, GoBear Philippines shared that it aims to raise the 220,000 to two million users within the year for the Philippines alone.