MOBILE leader Smart Communications, Inc. (Smart) continues to set the pace for mobile data growth as it launches a new data package called TNT Babad Apps for its value prepaid brand TNT.
This new package enables TNT subscribers to easily access popular mobile applications such as Facebook, Messenger, Twitter, Viber, WeChat, Instagram, Snapchat, Wattpad, Youtube, Clash of Clans and Clash Royale and use these for three days for only P10.
Traditionally, the value brand of Smart for voice and SMS, TNT is now increasingly addressing a young market segment with a growing appetite for more and more digital services.
Combined with other recently introduced affordable data packages, TNT Babad Apps is expected to further boost the fast rising data usage of Smart’s subscriber base which set the pace for the industry in the first half of 2016.
“Providing our subscribers with affordable, relevant data services that are tailor-suited to their needs is our No. 1 priority. This new TNT offer fits perfectly with our existing portfolio of mobile data packages. This includes GigaSurf for the really heavy data users and All Out Surf 30 for those who use data along with SMS and calls," said Ariel P. Fermin, executive vice president, and head of consumer business for both PLDT and Smart.
Smart’s mobile data revenues grew by 55 percent to P8.1 billion in January to June this year, up from P5.2 billion in the same period last year, following its efforts to encourage smartphone use, roll out compelling data packages and offer exciting digital content for subscribers.
Mobile data now accounts for 27 percent of Smart’s total wireless data and broadband revenues for the period, up from 20 percent a year ago.
“To better satisfy our subscribers, we recognize that the market is heterogeneous, and hence will require diverse product solutions for every type of mobile data user,” Fermin said.