“THIS robust growth in our mobile data business is a result of improved monetization of our data services, and is driven by the rapid digital shift among our subscribers who are now enjoying the Smart Life - that is, accessing our widest range of mobile content and data services,” he added.

“Building on the momentum of our strong mobile data performance and our recent rebrand, we have unboxed our innovative suite of offers that aim to change the way Filipinos connect and optimize their digital life. We expect all these efforts to enable and accelerate further data adoption and stimulate usage, and ultimately sustain our leadership as the mobile data network of choice of Filipinos,” Fermin added.

Network boost nationwide

For a seamless customer digital experience, PLDT and Smart have been beefing up their network capacity to meet the rising demand for more bandwidth in anticipation of higher data traffic.

The group is in the midst of a 3-year network build-out that includes the expansion of its 3G, and 4G/LTE capacity and coverage; and the rollout of next stage LTE network technology via carrier aggregation.

It has recently increased its capital expenditures outlay for the year to P48 billion from P43 billion to cover additional expenditures arising from the utilization of frequencies recently acquired from San Miguel Corp.’s telco business.

“We are investing heavily in our network build-out since superior digital customer experience can only be delivered when you have an extensive and reliable network,” added Fermin. (PR)