IN TIME for 7-Eleven Day, Philippine Seven Corporation (PSC), the local operator of 7-Eleven chain of convenience stores, officially launched its first ever 7-Eleven Crunch Time and !+? Cafe Reserve dine-in stores in Bacolod City on July 11, 2025.
Richard Lee, chief operating officer of Philippine Seven Corporation; Jackie Lai, director for Marketing; Francis Medina, director for Operations; Armi Cagasan, division head for Strategic Merchandise; Reyna Saycon, division head for Operations; and Ulysses Borral, division head for Business Development, led the opening of the 7-Eleven Crunch Time dine-in store at Lopez-Jaena Street in Barangay 27, and 7-Eleven !+? Cafe Reserve dine-in store at One Regis, Megaworld Upper East.
The 7-Eleven team was also joined by Bacolod City Mayor Greg Gasataya and Christine Torre, Lifestyle Malls general manager of Megaworld Upper East, during the opening rites.
Medina said they already opened at least 46 stores in Bacolod City, but this is the first Crunch Time and !+? Cafe Reserve dine-in stores opened in Negros Island Region (NIR).
Medina said that before the opening of the Crunch Time and !+? Cafe Reserve dine-in stores in Bacolod, they had already introduced Crunch Time’s fried offerings to 7-Eleven stores across the Visayas region, including locations in Cebu and Iloilo.
Medina added that the Crunch Time dine-in store is similar to a combination of a fast-food restaurant and a convenience store, with the first dine-in store opening in Pampanga three years ago
“So when you enter 7-Eleven, you can see a fast-food component and a full kitchen,” Medina said.
He added that the Crunch Time dine-in store branch in Lopez-Jaena is also serving other stores in Bacolod City.
“Filipinos love chicken, especially here in Bacolod, it’s very popular since we have the Manokan Country. It’s our own formulation and trademark. We are priced competitively and operating 24 hours,” he added.
Medina noted that they will soon expand 7-Eleven Crunch Time availability in Dumaguete City.
For the !+? Cafe Reserve, Medina said that it’s also the first dine-in store concept in NIR and Western Visayas.
For this kind of concept, he said there are already eight stores that have opened in the country.
“Not every town gets this,” he added.
!+? Cafe Reserve offers exclusive, more premium drinks crafted to satisfy both coffee and non-coffee lovers, providing an approachable café experience. It also offers freshly oven-baked pastries.
PSC is currently operating 4,200 stores nationwide and by end this year, they are eyeing to open an additional of 15 stores in the NIR.
“Please visit our 7-Eleven Crunch Time in Lopez-Jaena Street and the !+? Cafe Reserve in One Regis, Megaworld Upper East in Bacolod City,” Medina said. (MAP)