Store owner Lolita Repia said Coca-Cola Philippines and BEST’s Tindahan Extra Mile Program has helped her grow her business and increase her income while contributing to the cleanliness of her community. 
Store owner Lolita Repia said Coca-Cola Philippines and BEST’s Tindahan Extra Mile Program has helped her grow her business and increase her income while contributing to the cleanliness of her community.  CONTRIBUTED PHOTO

Coca-Cola PH ramps up plastic bottle recycling efforts

Members of BEST delivering collected bottles through the Tindahan Extra Mile program to the PETValue facility in Cavite
Members of BEST delivering collected bottles through the Tindahan Extra Mile program to the PETValue facility in Cavite CONTRIBUTED PHOTO

Consumers across Metro Manila can now drop off their empty PET bottles for recycling at over 2,200 sari-sari stores and carinderias. This initiative, the Tindahan Extra Mile (TEM): Balik PET Bottle Program of Coca-Cola Philippines and Basic Environmental Systems and Technologies, Inc. (BEST), not only extends the life of these bottles but also offers financial incentives for store owners. 

How does this work?

TEM collection bins are positioned in front of sari-sari stores and carinderias where consumers can conveniently drop off their empty bottles and cans for recycling. After collection, PET bottles are weighed at each store and recorded in the store owner's bXTRA app account.

Store owners earn points that can be exchanged for cash back depending on the number of bottles acquired in a month. They can choose to withdraw the points as cash or use them to acquire Coca-Cola products and merchandise. 

When asked about her inspiration in joining the TEM Program, Lolita Repia, another store owner, shared, “Ang naging inspirasyon ko sa pagsali sa programa ay ang pag-recycle. Ginagawa ko na ‘yun dati pa, nagbebenta ako ng mga bote sa junk shop (My inspiration for joining the program is recycling. I've been doing that for a while; I sell bottles directly to junk shops). 

“Pero ngayon, mas excited akong gawin ito dahil alam kong ‘yung mga bote na kinokolekta ko, magiging bote ulit. Masaya akong nakakatulong sa kapaligiran (But now, I'm more excited to do this because I know that the bottles I collect will become bottles again. I am happy to contribute to the environment), she added. 

For 2024, Coca-Cola Philippines announces that it is expanding the Tindahan Extra Mile program to 2,400 stores.  

“We are one with Coca-Cola Philippines in ensuring that our bottles can have many lives by bringing our collected PET Bottles from Sari-Sari Stores to PETValue Philippines, a first of its kind,” said Jan Vincent Mercado, Senior Vice President for Business Development of BEST.

In September 2023, Coca-Cola Philippines launched its consumer engagement program, ‘May Ikabobote Pa’, to educate, inspire, and engage more consumers to return their empty bottles and cans so they can be recycled and turned into new materials.

To advance the circularity of plastic packaging, Coca-Cola Philippines introduced new bottles made from 100% recycled PET plastic.

This packaging innovation is now available in Coca-Cola Original (190ml), Wilkins Pure (500ml), and Sprite 500ml. These bottles can be recycled many times, significantly reducing the volume of virgin plastics created and used. 

Consumers can locate the nearest collection points and discover more about Coca-Cola Philippines’ recycling initiatives through the Coca-Cola Sustainability Hub. (PR)

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